How much profit did the "Jiangnan style" 700 million-point hits YouTube bring?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

How hot is Jiangnan style? Foreign video site on YouTube, "Jiangnan style" on demand for more than 700 million, in the global scope has reached at least 1 billion! Uncle Bird good, YouTube is good, in just three months, two video (an original, a high-definition) The ability to withstand 700 million of requests is enough to illustrate YouTube's top position in video-on-demand technology and its global reach. But how much did YouTube spend on 700 million clicks and how much money did it make?

Estimated server operating costs: 296360 USD (about 1.88 million RMB)

Estimated advertising revenue: 348285 USD (about 2.21 million RMB)

YouTube by "Jiangnan style" net profit: 51898 U.S. dollars (about 330,000 yuan)

YouTube seems to be making a lot of money this year.

Calculation principle:

The above figures are statistically speculative, and I personally think that Google may not be able to accurately answer how to calculate the profitability of a single video, let alone the people I have no access to details.

Google in the global distribution of a variety of servers, recommended servers, traffic sharing servers, streaming media servers, search engine servers, page servers, caching servers, and so to ensure that users can quickly and smoothly use Google products, which is Google's advantage. Because the network usage fee, the server expense belongs to the trade secret, we simply cannot obtain, therefore can only refer to Amazon Cloud Server's correlation parameter to calculate, finally obtains the approximate value.

Storage Cost:

Store at least 80 different files at a time of 4 minutes and 15 seconds, and also include 6 different resolutions (low-resolution, medium resolution, SD, QHD, HD, Full HD), three different devices, and four different coding methods.

Storing and decoding 1GB content requires 0.025 USD (RMB 0.158). The content includes 90mb/-minute HD resolution requirements, and 2G 1mb/minutes of ultra-low resolution.

After standard compression, a total of 2.8GB space is required.

This video needs to be stored in at least 30 servers in the world, so the total storage cost is 2.2 USD (about 14 RMB)

Flow cost:

According to the current single video 530 million hits (600 million at press time), different resolution needs different network bandwidth, video streaming media needs 0.01 U.S. dollars (about 6.35 cents) per gigabyte.

According to the ratio of mobile phone to desktop computer, 8%-10% of the traffic comes from the handset, and 63% of the users watch the high resolution and the rest watch the low resolution. therefore：

High-resolution on-demand: 333.9 million times

Low-resolution on demand: 196.1 million times

High resolution by 80mb/times, total: 24PB

Low resolution by 12mb/times, total: 2.19PB

High resolution Flow cost: 251658.24 USD (about 1,598,029 RMB)

Low resolution flow cost: 22964.81 USD (about 145,826 RMB)

Server Cost:

Server costs include operating costs and page load costs. Because I don't know exactly how Google operates the server, this number is hard to calculate accurately. No chart YouTube 580KB, there is a chart of YouTube 900KB, there are a variety of loading, user login and so on traffic expenses. Loading page requires 0.03 dollars (about 0.19 RMB) per GB.

Page load Flow: 724609.37GB

Server cost: 21738.28 USD (about 138,038 RMB)

Advertising revenue:

Advertising is currently the only source of revenue for YouTube. We calculate by reference to the Shane Dawson television program 672 million clicks, obtains 315,000 dollar income to compute, each thousand hits can obtain 0.46 US dollars (approximately RMB 2.92 yuan) income. Google received 348285 U.S. dollars in advertising revenue (about 2.21 million yuan).

Tech2ipo: Uncle Bird made 50 million yuan a person, the biggest contributor to YouTube only a poor 330,000 yuan.

(This article is based on USD/RMB exchange rate 1:6.35)

Article Source: Quora