How much social impact on the stickiness of game users?

Abstract: What is the impact of sociality on the stickiness of game users? Regardless of WeChat, mobile QQ such super social products to do the game distribution ability, according to the Friends of the Union released 2013 annual report data show that China's top 100 applications and games, 55% of clubs

How much social impact on the stickiness of game users? Regardless of WeChat, mobile QQ super social products such as the ability to do the game distribution, according to the Friends of the League released 2013 annual report data show that China's top 100 applications and games, 55% of social elements, the game content of society Share in the major mainstream social platform occupy a more important position, accounting for up to 48% share of content, social gaming has already become the mainstream.

Admittedly, gamers are in need of social networking, but most of Game Social now basically stays on social media accounts such as Weibo, WeChat, and QQ Space, and they share one-click access to major social platforms. More needs of players, such as finding game cheats, and interaction between players, etc., in the game is still very difficult to meet.

Based on this situation, coupled with its own understanding of mobile data, as well as the accumulation of statistical analysis of the game, UF has recently launched the "game social engine KTplay" to help game developers quickly built a social platform in the game. Put simply, KTplay is a game management and socialization tool that game developers can use KTplay to quickly socialize their game and use socialization as a means of operating a game.

KTplay specific features are:

1) Customize the in-game player community to maximize player adherence while providing developers the best way to understand user needs. Developers can customize the community section, the community skin, free to reply the topic, make the community an integral part of the game.

2) Friends interactive exchange system, support friends PK, invite friends, game leaderboards to help socialize casual games, maximize the game life cycle.

3) Support third-party account (microblogging, QQ and other social networks) login and share, through third-party social network word of mouth spread, access to new users;

4) release announcement, developers can prominently release game announcements, new releases announcements, Raiders, and can accurately push the relevant announcement to the player.

5) Game activity Online operation tools, customized activity templates, real-time push activities to players, to help developers run online games like leisure activities like mobile games;

6) 7 * 24 hours in-game customer service tools allow developers to truly communicate directly with the player, real-time listening to the player's voice and provide quality services.

Through the KTplay built-in social platform, developers can directly implanted in the game game Raiders, game forums, release game announcements, push a variety of game activities, and players do not have to jump out of the game directly in the game you can get related service. Currently KTplay iOS platform has begun beta, support for Unity3D, Coco2d, Cocos2d-x game engine.

In addition to UF's "Game Social Engine KTplay", the team "PK Mobile Voice", which was just recently performed on our 36 Krypton Open Road, is also a voice communication platform built into the game, so players do not have to jump out of the game Direct voice chat. This seamless integration of third-party services and the game itself, players do not have to jump out of the game to get service, more and more mainstream.

The continuous warming of the mobile gaming industry has not only spawned a number of directly-benefited startup companies such as Touch Technology, which rely on R & D and agency games, and game engine launches. Mobile games have indirectly driven the development of related industries, We introduced the mobile games vertical media "game more easily get millions of yuan investment, in the process, more and more" water "began to enjoy the bonus mobile games.