How network marketing activities affect users ' online buying behavior

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

However, the current situation shows that the organic integration of offline marketing and network marketing, can greatly promote the overall effect. Network Marketing to http://www.aliyun.com/zixun/aggregation/7964.html "> offline sales have a huge impact." More than 80% people on the Internet to understand the commodity information, compare prices, make a purchase decision and then go offline entity shop to buy. Therefore, network marketing not only affects the sale of the site on the transformation, but also strongly affect the offline purchase behavior.

In June 2008, Jupiterresearch, a market research firm, conducted a market survey in the US to study how offline marketing activities affect users ' online search and purchase behavior.

Question: In the past 6 months, which of the following factors prompted you to search the search engine for specific companies, products, services or slogans?

The result is as shown in the figure:

Up to two-thirds of corporate or brand-related searches are triggered by offline marketing campaigns.

This statistic shows that offline marketing channels greatly affect the user's online search behavior, only 30% of the search is not related to offline marketing activities.

This is likely to have a gap with our imagination, the more skilled users of the Internet, the more easily because of offline marketing activities online search. The psychological factors are to be studied, but the figures show a realistic phenomenon.

From the statistics we can see that up to 39% of the people through the offline ads triggered online search, and eventually generated the purchase behavior. One of the magazine newspaper ads and word of mouth of the line plus online marketing conversion rate is the highest. The conversion rate of 39% is obviously much higher than the net conversion rate of online marketing. In other words, offline marketing activities brought about by the site users, quality and conversion rates are significantly higher than offline marketing and network marketing alone to produce results.