How not to let search engines ignore your presence

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Search engine Spider program when crawling Web pages, in order to save the server resources, to ensure efficient operation efficiency, he may ignore some of the content of the Web page, we try to avoid the spider program to ignore the important content of the page, in order to better carry out SEO work, you may need to make some necessary improvements to the Web page.

I. Streamlining Web pages

Spider programs don't like crawling too bloated pages, in order to maintain their efficient operation, the spider program spent the same time may crawl more streamlined web pages, each spider program has its own restrictions, too large web pages may lead to not completely crawl, or even do not crawl these pages.

Of course, the current use of <table></table> layout has been very little, under normal circumstances, resulting in the size of the page is due to a large number of JS code too much, to solve such problems, should be the JS code from the Web page to an external JS file, So the spider program will not crawl it, and the Web interface is not affected by any, so as to achieve the purpose of streamlining web pages.

Second, verify the correctness of HTML

When users browse our web page, they may rarely see the error message, so it seems that the page's HTML seems to have no problem, but the current browser, especially IE, its design of the idea of high-quality display page, as far as possible to not let users find the problem on the page, so the browser is likely to tolerate HTML Coding error. However, as SEO optimization of the Web page, not only to face the user, there are spider programs, spiders do not want to browser, any wrong encoding may be to the spider program to provide the wrong information.

Because at present many individual stationmaster uses the CMS program to build the station, when editing template files and buying templates, be sure to pay attention to the correctness of the HTML code, most of the errors occurred in the label, such as a recent customer's Web page statistics code is not sealed, before the website or notice the problem, You can use the Detection tool (www.w3.org) to check the Web page code is correct, to avoid these small errors to help the spider program better read data page data.

Third, FLASH to avoid the inclusion of important link information

The flash site is certainly more eye-catching than regular HTML, its user experience is much better, but the search engine does not want users to browse the same flash, can not determine the content contained in the Flash, and the existence and flash The important link information inside (such as navigation) also naturally will not be caught by the spider program (Google seems to be able to read FLASH). This is not to say that the Web page must not use Flash, because flash to enhance the user experience of the effect we are sure, then, we just try to ensure that the contents of flash will not contain important link information.

Iv. avoiding the use of the FRAMES framework

Because the spider program will spend a lot of time to interpret the Web page based on the frames framework, so that the current search engine began to consider giving up the spider program on the frames content crawling, this in Baidu SEO Guide has clearly stated that for the use of frames Web pages, you can help <noframes The > tag extracts important content from the <frames> framework, which helps the spider program understand the important content of the frame structure.

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