How personal developers make money three: analyze the market, research users, design products

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[Guide] The first two, said is to change the mind, and then analyze their own situation, privately engage in products, and then the product data analysis, and finally seek small profits. Attention to this account users, many are just into the industry developers or inexperienced, so this small rabbit teaches us how to make a more promising products, and then pushed to the market. If you have users, you can make money.

All right, guys, stop sleeping, wake up!

First, research the market, seek to decide and then move

The market is like the battlefield, marching war depends on the "enemy", personal development is the same. A lot of personal developers have a misunderstanding, is to do the product first, and then promote to find users, really wrong! There is also a misconception that individual developers will think that powerful products have a market, competitive. Why would you want to launch a product and then find a user? Because your product function is not necessarily the user's needs, or your product market has already, others do well and accumulated a certain user. So, we have to study the market first!

The market simply says there are three kinds:

(1), the existing market. (2), market segments. (3) New market.

Existing market: That is, the products you want to do, the market now have, many similar products, that is, the homogeneity of serious, such as the reader.

Market Segments: Hey, a specific area, the product is relatively small, such as children listen to stories.

New Market: Ah ~ No one has done, you are the first to eat crabs, such as similar to the fast-broadcast sharing video like the TXT share, the yellow novel share certainly more.

For the first type of market, if we want to do the corresponding software, we must make a better function than their existing products have advantages, such as the reader, can turn the text into audio, a txt, just click the conversion, directly to the mp3! and then play the Shuwang, and the market segments, Be sure to do something deeper in a particular field, you are the expert in this small field, the child listens to the story this kind of application interaction is as simple as possible, the warmth, the child only then can play, and the content pays attention to the bedtime story, but the new market, needs you to explore whether has the user to use, together is not clear, the risk is very high, but if can make, The market is also the largest.

Be sure to first analyze the field you want to enter, and then look at their own advantages, in doing products, otherwise the probability of success is not high.

To do products before, first to the market search related products to see if there is, if there is, analyze them, they can do better than they do, advantages in there. Without this type of product, you can study the user base first.

Second, research users, looking for pain points

If you've identified a product in a particular area, the next step is to find out if there are users to support the product. We take the market segment, the child listens to the story this kind of application, the user should at the age 0-8 years old, now the child generally precocious. But the user here, The age span is still too big. 0~1岁 's little baby needs parents to help them operate, the 1-year-old to 3-year-old children themselves will be confused, 3 years old after the children can start their own simple operation. I have this analysis here, there is no data support, but by experience, it may not be right, but the idea is this.

So download the user is not a child, but the child's father and mother grandparents!

Then face the child's father and mother, a what kind of listen to the story product is their first?

1, this software from the logo to the splash interface to the application content, playback interface tones should be warm, warm, full of love.

2, the content as far as possible classification, such as the content is divided into classical idioms, modern popular stories, bedtime stories and so on.

3, interactive as simple as possible to see the story (some parents will like to read to children), can also listen to the story, the best one key can play, after sowing a next one, automatically record the previous playback position.

Of course, I just think about it so much, not necessarily all of your intention, as a trigger.

So where is the user pain point for this software?

Content!

Today's young parents, most of whom are busy, are willing to pay for a lot of high-quality text content and audio content if "Children listen to stories".

Third, the design of products, attention to detail

We are individual developers, may not have the product manager that Sharp vision, and will not write user requirements documents and market requirements documents. So many times it's wrong to imagine a product in a vacuum and then go straight to it. Even though we may not be able to draw various interactive designs, the sketch of the product will need to be scrawled.

Interactive design as simple as possible, the so-called simplicity first.

For example, "Children listen to stories" This product, we analyze, what function is the most important? Listen to me! Let the children listen to the story, one is using mobile phones, pad and other automatic playback, there is a child father and mother grandparents read to children, but listen to audio should be the most popular.

Sharing is also a good point, because now married and have children are a lot of a lot of!

So I designed the following main interface, you can shoot bricks!

The main interface is almost like this, it is best not to have too many elements, so that users can know how to use a look. Children can also use, assuming the child asked his mother: "Listen to the story of the software how to play?" The young mother would say, "Click the Middle Circle!" When the child looks, he knows where the play is, because there are only three buttons in the circle. Or the user who has never used the software, he will know how to use it as soon as the music plays the same way.

I designed a bad, I hope you can understand what I mean!

Iv. Summarize

From the above market analysis, research users, design the product steps, the individual developer may find the most difficult is the design of products. Design products can actually imitate other popular classic products, the most important to remember one point: simplicity first. And we may not have very strong design skills, so do not expect to design, production, such as the company works like the visual design of the first-class icon, but we can extract their apk to get pictures to use, haha ha! Efficiency first! And so the software slowly up, and then ask people to design their own.

This article, very important, I hope that the personal developers to ponder!

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