How product managers deal with product managers

Previously also because of the summary, from writing "hand to teach you to design SNS community" has always been to adhere to the many products do product form, function, planning deconstruction, analysis, this process is more precipitation, thinking, summarizing the process . Recently, I became more and more aware of the fact that I care about the things themselves, and ignored the facts themselves. Therefore, the series of "How the Product Manager deals with people" is inserted as follows: My new, externally-shared, practical thinking chapter.

In fact, things are the way of things. They can also be understood as the essence through things. As a product manager, look at the product, analyze the product, plan the product, the product is actually not enough, the product is always a static property, and only one person involved in the product cycle, product on-line, promotion, operation, optimization and so on The product has the activity, so the "human" factor is also the product manager needs to be taken into consideration.

A few words close to the water tower first month, the product manager to survive and multiply in the middle of the product manager, so I start with "how the product manager deal with the product manager". The evolution of this logic is:
Product Manager -> Product Manager -> Product Manager

Product manager is a very strange group, said understanding the market, to understand the user, in fact, have not run the business experience in the front line; also known as technology, but engineers also feel that the product manager is not qualified, not to mention a lot of do not understand technology . But one thing, product managers can play a very important role in the various roles between the bearings, planning to promote one thing for the product.

Product managers have a lot of soft skills in the body: communication skills, coordination, resilience, ability to dispatch resources, many are virtually embodied in the implementation process, and then a very important point is not the same nature of the company may also Business sensitivity, data analysis, technical ability requirements. But not everything needs to be exhaustive, generic ability or need talent. So these capabilities doomed a lot of product managers: smart to learn, have the ability to independently analyze and solve problems; smart to understand the situation, never foolish table; keen sense of smell can smell the product market trends, and corporate capital Case of development space; wily, reasonable deal with the relationship between multi-point and multi-point.

Regardless of those general abstractions above, the product manager is also a peacetime talk about strategy, war tactical tactical strikes. Many product managers are all hard-working managers, defining processes, drawing prototypes, and even writing code, testing, writing copywriting, training clients, writing solutions, negotiating tables, drinking tables and drinking with customers. My ideal product manager is definitely omnipotent, but in the end he just needs to be strategized. So these epitomes in reality also reflect: product manager pragmatic, hard work, grasp the overall situation, know how to work around, pay attention to detail.

However, from the point of view of each person's development, everyone knows the depth of level cognition completely differently, regardless of whether they are in the environment department before or after entering a business. Even many people do not want to understand what is the product manager? What kind of ability do product managers need? So what kind of people are big woods, despite the Title, or a lot of people's mind, experience, skills, industry preferences, resources, qualifications are not the same.

I deal with the product manager of many of my colleagues everyday, that's pure business dealings, and there's a lot of product managers communicating with me in my circles. Despite my dealings, I did not do a lot with colleagues and colleagues (below is my personal opinion), but I think so.

First, each other's function is not related to your actual business

1, cooperation

You and your product manager, no need to talk about the interests of everyone, the goal is the same, this time you are very good deal, as long as you have to maintain close communication with him, at the key business point of view clear or consistent tone It's fine Because at this time your mutual tone is set, you are on the path of pleasant cooperation.

May be early cooperation, because we do not understand each other, more or less the existence of incompatible. With more later, it will certainly touch each other to do things, analyze the starting point of the problem, consider the factors of scruples, when the first cooperation after the OK. Especially when the other party is strong, like to arrange the rhythm of cooperation within the scope of its control, this time you can take a coordinated approach, based on the intersection of your interests can be based on its active; on the contrary if the other is lazy , The idea is not very clear, you can grasp a little rhythm.

2, the opposite relationship

Opposition: Generally reflected in the interests of representatives of the inconsistency, this time can be divided into two for the "opposite", in the representative of the interests of "public" aside, but does not prevent the "private" aspects of the relationship maintain. Because the product manager is still very much like to communicate with the product manager, often one of your strengths, the other will appreciate the private relationship can be recommended, of course, many times the premise of maintaining personal relationships will help improve some of the "public" relations , At least at least be able to play on both sides of the peer information, the timely exchange of feedback goals. To a certain extent, this can improve the opposing atmosphere on both sides and oppose and buffer it.

3, unknown interest

Many times the situation is not very clear, you do not know what he really want, is good or bad for you, the other he did not understand you in the end there is a map, this time we will behave very sensitive and conservative , Cautious, then I suggest this time may take the initiative. Of course, this initiative is not to say what you want to do, think, want to tell each other product manager, that is a word "silly." The main purpose of this initiative is to find ways to see if the other's response is to meet your previous predictions, is not consistent with your interests, consistent, this feedback gives you the information to make you a judge Role.

Many times the other product manager's feedback is more direct: sure! I'm sure, I think, I'm like, if you can get such a reply, most probably around the knot and unknown solution, but often get feedback is not timely, real, then this time, you It is also possible to wait and see. Often more need to benefit the driver of the party will not hesitate, often do some direct or indirect action to express their intentions. This time you how to grasp the rhythm of the natural spectrum.

Especially in a company or a competitor in the same industry or the interests of the public relations, depending on the response of our product manager and attitude is completely different, but I try my best to take the initiative. Today he came to find you need you, you can not be cool, if things need to be able to grasp the rhythm of the implementation of the appropriate process, maybe the next time that person is your turn. Of course, there are some really inconsistent interests, it is to pick up your principle.

Second, the other is not your similar qualities of product manager

In fact, I have not solved this problem until now, and I am still a lot of traits with different product managers do not like to communicate, or as strangers, and many talk to have the same values, passionate, know how to share, and willing Growing product manager together happy and harmonious together. Feeling a lot of people are loaded, the height of their own frame, many people do not know how to measure the inch is not enough respect, do not know polite, and even secretly vilified you.

I mainly consider the following factors and many characteristics of the product manager:

1, how the product manager character

How character is one of the most important indicators, whether he is a new or old bird, the character may be good in general exchanges, character I do not necessarily contact the general, but bad character I will not contact. Poor character demonstrated: dishonesty, spreading rumors, no standards, secretly vilifying, weakening your resources, I was strongly not allowed. However, it is not always related to old age, but at least it must have been: no active engagement, no active response, and no need to defame others. Otherwise, it would be a bit like this: "dog bites dog mouth hair" neither good at both ends.

But brains, arrogant, greasy skull These are not bad, some people with low overall quality are as few as possible, so think about it, the mentally impaired, in fact, the soul is not bad, not a villain. Many believe in the lives of these people, many people can be my core product manager at the edge of the circle of friends, you can always be with me in parallel, I also welcome the occasional act of interaction with me, it does not matter, anyway, in-depth exchanges of life, when not in need of.

2, the product manager vision and level of how

The size of a product manager determines the size of a lot of things, just said maybe everyone in the product manager on the runway, maybe now I wide field of vision, but maybe a few laps I passed him over. But one thing I care about, especially now that many product managers, from the discussion of topics, the development of most talk about are: "information architecture", "revision", I admit that the product manager should also be a good Interaction design, I believe that many product managers walked slowly from the interaction design, but the things we discussed should not be all interactive things, or else what do we become?

Narrow field of vision is certainly a manifestation of the problems of junior players, the confidence of the PM friends found that most people who work for more than 3 years will not ask PRD how to write documents, how to write FRD documents will not ask how our ability model is Like, talk more about the product brand, life cycle, operating strategy, the market reaction, the industry's new trends in products and so on. I believe many people will be questioned when you see here: "What's the use of a laborer?" My answer is very simple and a lot of product managers later directly become the winner of good products or do their own products, their own company Now, how are these reserves accumulated?

Of course, my vision is too wide. My friends who talked about the situation at this stage are talking to me. There is no point in resonating with such a friend. I feel like I was inspired and grew up with a learning organization and people. To know something bigger and higher is something that can not connect with us. We need to filter and filter the slow steps. I remember someone saying such a feeling: "And a group of people who have not started talking business, a group of entrepreneurs in the business chat, it is completely two feelings," that is the truth.

Product manager level difference is still relatively large, the difference does not depend on what he is now taking the product salary is high or low; or he is not better than you are mixed, can not see these. I've seen some people just mouth flicker also live smart, but in the long run only the full strength of people will really become the protagonist. Here to add the same, as product manager by 3: by blowing, by McCain, by Fudge - convincing, relying on, by doing, by coordination - execution, by writing (writing documents, writing copywriting, writing code) - Logical thinking expressive, so there is a lot of people too mixed well.

When dealing with friends of product managers of different horizons and levels, I firmly believe Taoist view: "willing", willing to give up, even if it is too bad, also said that the more you pay for Germany, the more you get. I have always advocated to share and share my product summary, mind journey, wrong product manager looked at me growing, although I still have many deficiencies. I write kuliqiang.com too, has been written over there have also got a lot of friends, a lot of help, a lot of gains.

So when many newcomers ask you, I only have time, good health and good mood. I will still patiently answer it, but I will grasp whether people want to be lazy, or want an answer, or do you want to solve? Many people do not search for Baidu do not find information, I did not think brainer asked basically I do not answer, there are direct tools to the information there, so that they paste plaster help them basically I do not participate in their own not Harvest; there are some really from the analysis of products, thinking products from the perspective of the problem I am very willing to answer, the answer itself is a process of thinking and learning summary. Narrow-minded people, you can shallow interaction, many people will be immersed in their own world will never care about his exchange with you is not interested in you. I myself have to learn, hoping to get as much information as possible, enriching my knowledge and improving my horizons, so I still like to associate with a highly qualified product manager, but I sometimes look at fate.

3, the product manager is not the same with you?

This is a deep-seated, all things are things like gathering together in groups, not bad character is not exclusive, occupational skills are the same as shallow, there are many people really good people, but I have always found and They deal very little, very shallow exchanges. Suddenly one day found that those who engage in in-depth contacts must have somewhere else in his life that will appeal to you and sincerely appreciate others in your heart. Speaking of appreciation I can not do before, I always feel that others stronger than I, I will exceed him, in fact, he may have been stronger than you in this area, you have been beyond the reach of him. But as a product manager, as an individual, this process is an open-minded process that opens up the wider world.

There is another one I am very willing to deal with is the same values, as efficient execution, the same passion, the same belief that perseverance, always know how to be respected, always know how to share learning product manager. Perhaps today or tomorrow we are still a group of newcomers, a group of rookie but I still firmly believe that precisely because of the same quality, regardless of future professional life or life circle we will be closer and longer.

Finally: see a lot of product managers will always see other people's problems, always see their long board, always very real power, always care about their feelings, can not see the ideas of others, I think this kind and peer product manager The way to get along may be more appropriate under the current era, but certainly not the best. I am also the product manager on the road, to find ways to explore the cause, and encourage each other.

Author: Fejer

Posted: 2010-05-28

Article link: How do product managers deal with product managers?