How products for incremental innovation

[Core Tip] Youdao Dictionary This foreign language learning product can grow into a leader in its class, which is backed by constant incremental innovation.

Right way is not a "pig on the tuyere", can achieve the current status of foreign language learning products today, relying on their frequent product innovation. Among them are incremental innovation, but also subversive innovation, youdao dictionary these innovative measures will be divided into four categories.

1) Technological innovation

The proper gene is the search, and the underlying search is big data technology, so the Yodao dictionary is also highly dependent on big data and machine learning and data mining techniques. When I first started doing dictionary products, I did not know anyone who edited the dictionary. However, we find that users have many pain points that have not yet been met, such as the need for word breadth and timeliness in word searching. Those emerging professional terms and internet terms can not be found in traditional dictionaries. However, the use of search and data mining techniques, from the mass page analysis of Chinese and English corresponding word meaning collocation, which can be found in many previous dictionaries can not find the word. In addition to the interpretation of a word, there is a way to search out the examples combined context to help users better understand and apply.

2) platform innovation

The first version of Yodao's mobile dictionary was released in January 2009, and we made corresponding product innovations for the features of the mobile platform. Such as offline translation, users may travel abroad, this time may not have the network, if you need to translate, how do? Engineers do a lot of work, a huge server-side machine translation into a small volume of compressed mobile phones, in the absence of the network can also easily check; another pioneering feature called mobile phone camera to take the word Using realistic augmentation techniques, Saying Dictionaries give meaning when users aim their camera at a word or phrase.

3) product line innovation

In the long-term product development process, we will find that the user a wider range of needs. A utility should be simple enough to do one thing. So youdao dictionary extended its own product line, and gradually formed to meet the different needs of the product matrix. Like the official translator after the AppStore China area to get the first translation applications, several times the official recommendation of Apple. Why do such a translation software outside the dictionary? This is because lexicon users often need to know the corresponding details of the word, especially when they are in actual scenarios. The new application "Mastering Dao Oral" launched earlier this year aims at users' "mute English" pain points, allowing users to gradually improve their oral English level in a relaxed atmosphere.

4) Commercial innovation

In the last two to three years there has been a lot of discussion about how the Mobile App App can make money. The answer is clearer: Earnings are inevitable when there is a big enough user base and some innovation in the business model.

Youdao translation, originally based on machine translation technology. The benefits of machine translation are free and fast, so you can gather mass users while creating word of mouth in users. On this basis, Artificial Translation was introduced to users willing to pay for more accurate translation results and to experience more personalized services, a model that allowed us to complete the business model of tool upgrade to service. This product is called a professional translator, take crowdsourcing mode to operate. We have a large number of users with translation needs on the one hand and a large number of competent professional translators on the other. We connect these two and we can find a translation no matter how professional and precise the user needs To provide him with good service, to ensure the quality of translation. This is a fully internet-based translation product with a very good speed advantage. If a steel user wants to translate an e-mail with a foreign negotiator, using a traditional translation method, he or she must first find a translation company, discuss the price by phone, then ask the translator's request, have to e-mail the document, This process often takes at least a day. But if you are using online translation, placing orders, payment, submit links are completed online, so an e-mail translation in about 10 minutes to complete.

The future of incremental innovation

With the continuous accumulation of incremental innovation, youdao dictionary decided to get involved in online education. This is because the verticalization of industries is becoming a trend. Many traditional areas are waiting for the Internet to change them. At the same time, there is an enormous demand for online education in the market. Continued technology, products and business ventures will bring more room for growth.

(This article according to Youdao Dictionary general manager pack tower in MIIC2014 · geek park public class lecture finishing)

Unless otherwise stated, Geek Observations are original reports of Geek Park, reprinted, please indicate the author and the original link.

Original Address: http://www.geekpark.net/read/view/207835

This article represents the author's personal point of view, does not represent the official attitude of Geek Park, please be aware.