How search engines judge high quality web pages

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When we optimize the site, the simplicity of the code is very important, this is a part of the quality of the page, but also an important feature, the quality of the page includes many factors, it is the combination of many factors, only to form a complete page, then the search engine in determining the quality of a page, what is the focus on what factors? A high-quality page is more easily by the search engine Levin, it is not only user-friendly, but also the search engine is very like, that is more easily included and get a relatively good page ranking, then the search engine in the quality of the page to determine, the main factors to consider? The points mentioned below are important, But not just those factors.

1, the page neat and clean, the main content in the prominent position display

For a high-quality page, it must be neat and tidy, there will be no redundant information, not only the search engine is so, and users like such a page, imagine, from the user's point of view to consider, a page if there is too much spam information, typesetting clutter, Will the user stop at the top? Maybe the user turned off immediately, the page bounce rate may be hundred percent, users will not look down, even if such a page rankings do go up, I believe also can not keep how many customers. Search engine is the same, its purpose is to provide users with high-quality, high related content, users do not like, it will not like. So the content should be as tidy as possible, layout should be neat and orderly.

2. Rich page elements (text, pictures, comments, related recommendations, etc.)

For page elements rich site, users and search engines are more like, commonly used page elements have text, pictures, comments, related recommendations and so on. For a high-quality page, the text content to be rich, to more from the user's point of view, as far as possible rich theme content, it is best to be accompanied by pictures, so that the user will be easier to understand, but also like, in addition to these, high-quality pages should also be able to interact with users, such as the addition of comments, Added comments can be a step to enrich the content of the page, can even add a number of time-sensitive comments, so that you can improve the value of the page, a page is always related to other relationships, so the article should have relevant articles recommended. Act as a content aggregation.

3, fast access (page load fast/resource download faster)

Google official has admitted that the speed of the site to consider the ranking of the time, but also as a factor, because the speed of the site's access to affect the user experience, as long as the impact of user experience, the search engine will be considered, if you open a page to a long time, you may have already turned off Believe that Baidu and other search engines are also the speed of access as a page ranking factor. So we want to optimize the speed of the Web site, such as the site http://www.ylmr.com/to enable gzip,keep-alive, use caching, thin code, and so on. To improve the access speed of the page. Especially for a download class site, the speed is even more important.

4, the page information is complete

When we're describing a subject, as far as possible to achieve information integrity, to provide users with a complete, can solve their problem information, such information retrieval value is high, in this respect do better is Baidu Encyclopedia, content is very rich, any one entry, information is very complete, Provides users with High-value pages. What is the opposite of the typical low-quality page?

Typical low quality pages have some of the following characteristics:

• Invalid/Unsatisfied main requirement (Expired classifieds/software download page, invalid download link, etc.)

• Dead Chain

• False information/fraud

• Empty page

• Site instability

• Permissions issues that affect the main requirements (download/Browse need to register members/points, etc.)

• Incomplete information (reproduced not congruent)

• Browsing experience Poor (advertising/font/page layout, etc.)

When we optimize the page, we should try to make the page elements rich, open fast, information integrity, to provide users with higher quality information, to more from the user's point of view, when you do a good job of the user experience, search engine friendly nature will have. This article by http://www.ylmr.com/feeds, reprint please indicate the source, thank