How SEO plans to use customer data to develop marketing strategies

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A successful web site generally has a trait, they know how to use data to specific customers to promote their own brand, many SEO optimization personnel will be constantly lost in the vast data torrent, completely ignoring the importance of customer data.

For the products on the website, a brand's success is much better than a keyword, a small well-known brand itself can bring considerable traffic and search, do not need you to spend too much cost optimization. Excellent SEO planners should be able to effectively combine past and present data to clearly understand their customers, know what customers want, and understand how to promote interaction with customers at the right time through customized marketing solutions and ultimately to increase corporate profits.

It should be pointed out that the customer's data is not simply to understand what the customer has browsed on our site, or where to enter our website, on which page to stay as simple as how long. In the past two years, social media has been developing rapidly, and businesses are scrambling to interact directly with consumers in social media, such as microblogs, micro-letters, and so on, but how many companies will pay attention to the customer's data left at the mobile end? Most businesses still focus their customer data collection on traditional customer surveys, Merchant data collection and use of customers does not seem to evolve with the trend of the times and progress.

As a member of the website planning, it is very important to compare and analyze the customer data obtained from each platform in combination with its own product website.

1. First you create a form document that is designed to store customer data, if you have a CRM system of course better, if not, of course, can only create their own, the customer in various social channels of data, microblogging forwarding, micro-group chat, blog, mail marketing feedback and other content to join together to create accurate files.

2. Internal analysis (not suitable for personal website), through the circulation of various departments, as well as product managers, operations and online customer service for a common analysis, to understand the product of the development trend of the population and some interests, habits, and even age components, work characteristics, regional distribution and so on, determine and plan the overall optimization direction of the site.

3. Data indicators. Perhaps indicators are not always so reliable, but the site's optimization and operations need a quantitative indicators, so that we can analyze the results of the phased, but we also have to consider the difference of customer thinking. For example, a cosmetic flagship is the 30-year-old white-collar women, to fresh and elegant mainly, but in fact, 40 years old and above the mother is deeply interested in this, and 30 of the following white-collar women are in love with the international brand, on the domestic petty bourgeoisie brand not cold and so on these factors we should be considered into the site analysis of the indicators.

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