How should information be pushed and displayed?

Before the title: This is a very long article, I want to find the most appropriate way to display information through the visualization of the information in a space. There is only one purpose to study these things--at the right time, users can see the most and most desired information with the least amount of energy, which seems to be changeable, So how can the product of fixed ideas be adapted to this change?

How does the information now unfold?

For UGC products, in the face of the increasing number of information, often consider to the information set up grouping (classification), trying to show the user interested in information, the following figure for Renren and Sina Weibo information classification method

But in the process of classification, for a seemingly reasonable classification rules, but have to try to:

Adding a grouping means that the user has one more step to put in the interface and a prominent position

Although many users know that these can solve some problems, but still do not want to go to a few more, as the problem gradually become serious and complain

is according to http://www.aliyun.com/zixun/aggregation/7185.html "> Interpersonal relationships to Group, or according to the content of the group, why any classification is very far-fetched, and both consider the grouping is so cumbersome?"

What's the classification now?

In the image above, Renren divides new things into full, state, album, share, log, and public home pages, while Weibo is divided into full, original, picture, video, and music, which are categorized by content type

Renren can set several people to pay special attention to some of the new show in the "special attention", Weibo introduced the concept of "group", claiming that "words and TB in the screen, try grouping function", but put the word TB in the group, in the "All information" can still see his tirade

In addition, the word TB will not always be the words of TB, silent people will suddenly have a small universe suddenly erupted, so the group can not solve the "harassment" of the TB. There is also a large amount of duplicate information in the microblog by content type category, as shown in the following figure

What do you do before you optimize the presentation?

Use a mailbox to example: face a large number of unread mail, we should first dispose of the spam, the next step will be divided into subscription mail, ad mail.

And for information, we should first deal with (merge) the useless information, such as those who are repeatedly forwarded or not interested but occupy timeline many locations of live, application reminders, etc.

What are the attributes of the information that we are looking at?

People are more and more busy, and more and more lazy, and information is more and more, people are increasingly demanding to receive information, so the information is given more attributes-we will focus on the relationship between the author and the information, we will focus on the concept of time (note 1), we will focus on the content and shape of the information, for the short term, Relationship (arranges), content (type)

Here the three attributes of the information are filled in three-dimensional geometry (x,y,z), that is to say, different time,relationship and content can represent a point of space, this point represents an image of the information

How do you express the user's "Focus change"?

One thing is best used to express this change, it is our "perspective". Different "perspectives" look at the dots in this three-dimensional space, as if they were looking at information with different attention points. Because of the many attributes of the information, if more than one attribute is concerned, then a single attribute classification method can not solve the problem

This refers to the mathematical "take the Limit" to analyze the impact of changes in perspective, the following figure shows three "limit value" perspective (you can put the picture on a cube tray, rotate the paper tray to get different views)

How does the perspective change?

An example of life, we go from a distance to a high-rise, this time the eyes see the building is constantly changing, when the stop, the height of the building no longer change. In the example above, we stand on the relationship line to the content, and the content is constantly changing, that is to say, the same content looks different under the influence of relationship. Once the relationship range is fixed, there is a view that is appropriate when looking at the content. Some groups have this relationship fixed advantage, such as all strangers or all acquaintances, and then treat all the information in the group without revisiting the relationship

Time sometimes is just a sort of way, we follow a certain sort to view the information, a rough understanding of the content, but also to care about the message of the relationship and their own, clear relationship, It is equivalent to find a reasonable place to stop on the relationship, this time the perspective is the ideal reading information angle, that is, through the user's own behavior to judge his attention to this message

How to save users ' energy?

When reading a piece of information, follow the time to see the next one, if it is another person's information, we need to relationship on the position, to get the best view. This kind of experience is sometimes very bad, constantly switching the placeholder will be troublesome, resulting in most of the information will be the user standing in a perspective. On Twitter, users see a person's message, you can click to get this person's recent list of information, in which to look at information, do not have to relationship positioning, the expression is better than in the timeline

Let's look at the graph in a different way, and if the content is fixed (as shown in figure one or two above), you can weaken the relationship to a point and show time, such as merging the same piece of news together, showing how long it was first published. Or you can weaken time to show relationship, such as merging the same information forwarded by different people, showing only who forwarded the message and putting it outside timeline, such as "retweeted by" in Twitter.

such as a concern b,b attention to the C,B forwarded the information of C, a look at the information, will establish their own three-dimensional information space, at the same time, b look at the information also has a three-dimensional space, and a does not coincide. So b relationship and b-c do not coincide, for a, face C content, he will again in relationship look for appropriate perspective. If c fades to be considered B, then a does not look at the current perspective, and Twitter has a deep understanding of it, and Autobots (weibopi.com) is hard to read.

How do I push more information?

Of course, for different information, our primary concern is not necessarily relationship, the most ideal way is to analyze the user's last attention to the content, to determine the user's focus. The Information Bar on the right side of Twitter reflects this change, with the # and @ tags will do different processing, as to whether a symbol on behalf of the user on this message has a different focus, but also need to be detailed analysis

Twitter solves some of the tweets, but it still doesn't solve the problem of too much information and repetition, and if time is not so essential in the three dimensions of the information, it can be merged or adjusted completely.

To sum up:

For different information, users will be based on their own understanding, looking for a suitable perspective to read. We can't just push information to the user, regardless of the quality of the reading and the user's energy consumption. We should first of some information to filter and merge, so that users find their own appropriate perspective to view information, according to the user's attention to information, push in this perspective has better display the effect of other information, which is different from the previous way, but the effect will be better

Note 1: Include the time that the information is generated and the time it will be expressed (for example, whether this information summarizes past events, describes what is being done, or expresses what you want to do in the future)

The author of this article: 訫 intentionally, welcome to come to shoot bricks, link address: http://djne.net/product-design/262.html