How should the app set the threshold?

The threshold is divided into 3 kinds

1, Content threshold: No registration can not access any content

2, enter the threshold: not open registration, need to invite code, or submit the application, waiting for review.

3, Service threshold: can not enjoy the characteristics of products services, need to reach a certain point/completion of certain tasks/need to pay, in order to enjoy.

There are 2 types of social products

1. Open type

such as: micro-blog, Baidu Bar, Tianya, watercress, Mo mo

Characteristics

1 user-produced content can be opened to browse, more communication power, exposure rate.

2 user relationship is basically weak relationship.

3 user base is wider, but also more miscellaneous, uneven.

4 more easy to do value-added services

2, sealed

such as: Everyone, QQ space, micro-letter, is and the island

Characteristics

1 user-produced content, rely on circle spread, closed browsing.

2 user relationship is relatively strong, easy to produce viscous

3 The conversion rate of visitors will be relatively low, high cost of user training

4) It is easier to spread word of mouth

Combined with the above features, analyze your product positioning and user positioning

1. Does the user group need to be vertical enough?

2, the user relationship is strong or weak?

3, User content can be open?

4, the profit model is mainly rely on advertising, or rely on value-added services, or build ecological circle?

5, the core value is the user content and user relationship?

Based on the above analysis, and then to set up the threshold will be more consistent with product positioning, to facilitate the later operation.

Mainly do not know your small audience specific embodiment in what aspect, subdivision occupation? Industry？ or social class? Hobbies?

If the privacy requirement is high, it is proposed to establish the 1th and 2 thresholds.

If not, it is recommended that the 3rd threshold be considered at the operational level.

Another, if you can create a mysterious, high-end, professional or very interesting atmosphere and product image, set the threshold to improve the user's conversion rate, because everyone has to climb, novelty, seek the same strong desire, this is the weakness of human nature. The higher the threshold, the more you want to find out.