How should the enterprise optimize the work of the website?

Absrtact: SEO optimization has been more and more valued by enterprises, because it has brought great potential economic benefits, although the optimization effect is not two days a day to achieve, but many enterprises began to accept the optimization of the time required, and this as the future

SEO optimization has been more and more attention by enterprises, because it gives the enterprise has a very potential economic benefits, although the optimization effect is not two days a day can be achieved, but many enterprises began to accept the optimization of the time required, and this as a future investment work. So, under the new situation environment, how should the enterprise carry on the optimization work to the website? The following four questions are worth considering:

A reasonable site layout is the foundation

A reasonable site layout is a very important basis for visitors to understand your site and can be a broader view of the content of the site, in the optimization, which will be more conducive to spiders crawl and index. Traditional corporate web site for beautiful simplicity, only put some pictures and flash on the home page, these for the optimization of the work has a certain hindrance, so the company in the design of the page, you can put a news column in the home page, so that every time you update the article homepage can be updated. In addition, in order to improve the spider capture power, to the Web site to make site maps and robots files is very important, in addition, the use of static pages, is very friendly approach.

Second, start to create quality content

Quality content is useful for both readers and search engines. In the transformation of the algorithm, the original and high-quality content is more popular, therefore, we should pay more attention to the content of the article quality, do not use the so-called pseudo original software to casually get an article, so that out of the article user experience is very poor. For the writing of the article, should pay attention to the content must meet the site's main body, has certain relevance, at the same time this is a good user experience an important embodiment.

Third, the station update should be fixed time ration

The content of the article can not be free to publish the logic and regularity, to do a regular quantitative update, this will allow spiders to develop a reasonable crawl time, the site has greater trust. If you send more than 10 articles a day, do not send a day, so there is no regular updates, search engines will be suspicious of the site and included in the watch list, for the rankings is very unfavorable.

Iv. the layout of the inner chain should be reasonable

Since the algorithm update, the layout of the chain has become an important aspect of search engine investigation. In order to prevent excessive and deliberate optimization, for an article inside a large number of anchor text links, search engine found will give a certain right to drop. So webmaster friends in the station to optimize the time, remember to reasonably distribute the site within the chain, can not blindly only do the link to the home page, but also to be reasonable and appropriate to do the inner pages.