How should the hospitality industry embrace the mobile internet age?

Source: I black Horse Author: Wang Jingjing

Intelligent and mobile internet era is coming, as the traditional industry hotel industry is thinking, how to embrace this change, how to use these tools to create benefits for themselves, see the foreign hotels in how to do it.

Intercontinental Miami Hotel: Lobby Guests can view the drinks menu via the touch screen on the coffee table

Park Hyatt Tokyo: Allow guests to access WiFi and PressReader applications in hotels via smartphones and tablets, and read more than 2,300 international publications for free

Four Seasons Hotel group: Through the digital channel storytelling and the use of integrated content strategy to communicate with users, so that they immersed in the brand experience. Because of this, the Four seasons have become the brand of storytelling in digital channels, using this new role to overcome economic uncertainties and reach a large global audience.

Park Hyatt Tokyo: Pocket-size mobile Wi-Fi connectors are available for guests to make IDD calls or surf the internet with iphones, ipads, blackberries or laptops wherever they go during their stay in the hotel.

Some hotels no longer allow front desk staff to offer meals to guests, but instead offer an ipad with a preloaded map and a local restaurant and tourist guide. A handheld device in a hotel room can control the TV, lights and room temperature at the same time, and they no longer need the bellboy to lay down the guest's baggage and tell the guests the functions of the room.

And what should we do?

First, analyze your target group customers. Be more aware of your customer's age characteristics than anything else, and for young and middle-aged people, of course, offer different mobile products or digital products to them.

Second, be good at using your social tools to interact with your users and keep them. Become your high premium customer. Whether it's Facebook or Twitter, or micro-blogging or micro-mail, let them feel that the account is no longer an empty symbol, let them feel fun and human. will use the digital age to tell a good story.

Third, the use of smart devices, the development of their own app or two-dimensional code. Let them feel your presence at any time and keep in touch and interact with your customers.

Four, provide more value-added services based on mobile end to them, let them firmly adsorbed on your products, and crazy for you.

Finally, using good mobile tools to improve the entire hotel service flow, using digital voice to navigate these functions. Make it easier for your waiters to make an interesting mobile tool to keep your customers ' patience so that they don't get distracted by waiting.