How should the medical website maximize the promotion effect

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am Chengzhou. Recently has been busy Beijing Dong Yuan Chinese Medicine Hospital of a website optimization, to tell the truth feel very tired, because this station is quite large, and optimization basically I a person to do, shun with also want to do edit, but no way, work always to do well. Today, I'm going to talk to you about how to maximize the effect of this kind of large-scale medical website.

The basic work of website should be done well

Website in the promotion process of the most fundamental point is also relative to all the work of the most important is to do the basic work. Basic work will include: Site title keyword settings, site content anchor text construction, the site outside the chain of friends to add.

1, the website title keyword setting

Let's take a look at my Beijing Cancer Hospital's website title, description and keyword settings:

<title> Tumor _ Tumor Therapy _ Chinese Medicine treatment Tumor _ Beijing Tumor Hospital-Dong Yuan Tumor Network </title>

<meta name= "description" content= "Dong Yuan Cancer Network brings together a number of well-known cancer experts, professor, for you to introduce the causes of cancer, symptoms, treatment, prevention, diet, care, diagnosis and other common sense, The use of traditional Chinese medicine in the treatment of tumors to help cancer patients to alleviate pain, early recovery! Beijing Cancer Hospital Consultation Hotline: 010-52320326 "/>

<meta name= "keywords" content= "tumor, tumor therapy, Chinese Medicine treatment tumor, Beijing cancer hospital"/>

The site's keywords, descriptions and titles are very concise, clear ideas, both the performance of their own characteristics can also be able to track their own to optimize the keyword, positioning is also clearer!

2, website content anchor text construction

The content of the website is full of flesh and blood necessities of the site, and for such a large industry station, the amount of content to be added every day is quite large, I previously advised the director of the content of the site to find a special editor responsible, but now still unresolved. Now daily rely on me and a brother responsible for the content of the daily 30-40 or so, so that the article as far as possible to meet the needs of search engines. Of course, the most important thing to update the article is to appropriate false original, and then do the article inside the anchor text. In particular, note that each article should not only have the first page anchor text, also need to do the anchor text for each column, pay attention to do anchor text strategy, I generally is home two, column page one or more.

3, the site outside the chain of friends to add

Website outside the chain construction is the most important, the site has been a lot of outside the chain is relying on my soft text to promote, but do it too tired, so need other support, I suggest that the director to buy the worm mass tools, is now proficient in the process, the effect is not so obvious. Blog station is also insisted on doing, I personally built several blogs. The Forum signature is also doing, although is in the SEO related forum to do, but still has certain effect. Friends of the chain is mainly responsible for the addition of the brother, every day adhere to add 2-3. About the link, early also bought a lot of links, since the weight of the site to improve.

Second, the promotion of the website more pay attention to strategy

This kind of website is not only rely on some simple method can easily take care of, we in the promotion of optimization process must pay attention to the use of strategy, said it is necessary to resort to all means.

1, SEO promotion. The simplest method of course is to use a simple SEO to do the promotion, SEO is the most cost-effective, in the long run may be the best promotion methods, reasonable use of SEO can do a good job of the promotion of the site! The site of our hospital will need to adhere to the use of this way to promote.

2, cooperation and promotion. This is actually a great way to promote, two sites or more sites to cooperate with each other, in some sections of the site to recommend the content of other sites, but this way can be met, especially for the current situation of the hospital is not ideal, talked several times did not talk down, had to slowly!

3, mail marketing. Our web site to open the mechanism of membership registration, although the current membership is very small, but believe that more and more users after registration we can use mail marketing methods to promote the site to users. But the mail marketing do not make the harassment information, to each user to do the corresponding information, give the user the best experience.

4. Expert marketing. Our East Garden Tumor Network brings together a number of well-known cancer experts professor, this is a resource, so do not waste, the professor will write some articles posted in the website of the blog, you can also ask these experts and patients and patients ' families to conduct online consultations, to help patients solve problems.

Third, simple online promotion is not enough

The medical website relies on the promotion of the line simply is not enough, but also must use the promotion under the line to make up the early brand effect insufficiency. Some time ago is the Medica Festival, the hospital held a large-scale Medica festival clinic activities, as well as a famous expert guest lectures, these are good publicity methods. In addition, the hospital some time ago also conducted a free medical examination and other promotional activities, these selling points in the 3.17 that day attracted a lot of people to come. Of course, before the distribution of advertising, the distribution of hospital newspapers, to the surrounding community wide set of outlets, to strive for the largest coverage area for the hospital to create visibility. After the event, they contacted the newspaper's journalists to send the news online. Of course, these are just the basics to do, there are a lot of offline we have to do. For example, the previous mentioned and some well-known website cooperation, interchange Channel column. There are also more activities online to attract people to browse. And some TV programs and do, do advertising, the line there are a lot of what we can do, as long as the grasp, so can the brand to fight out.

Iv. Strong capital investment and team operation

Such a large site, the need for human and physical and financial resources are very large, simple only rely on one or two people to do optimization promotion is not enough. Such a site requires a strong team to operate, and it is best to be a complete staff, experienced team, we now this small team is not perfect, feel at will feel laborious. In addition, a strong capital investment is also necessary, there is no money at all to support, such as the purchase of a large number of high PR links, the purchase of mass tools, as well as online advertising and so on are all need capital investment. And so on these two aspects, I believe that coupled with the rational operation of the team, the site to promote the optimization of the work will no longer be difficult, the promotion of the site will maximize the effect.

In any case, if you want to promote such a medical site, the four aspects of the trust is not far from success. The friend who wants to communicate with me can add my qq:578785411. This article by the 木子鱼 into a boat, Beijing Cancer Hospital (http://ww.zhongliubing.com) network series published, Welcome to reprint, please keep this link!