How should the network mall be promoted?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The author participated in several times before the Internet conference of the industry, many guests are more or less expressed on the electric business site is not optimistic, that 3721.html ">2014 year will be a loss year, 80% of the mall will lose money, you want to be that 20%?"

The essence of online shop and website is different

Want to be the remaining 20%, we must find out a problem, the promotion of Electronic business sites and promotional sites are completely two different concepts, we promote the site, to attract more traffic and click is a successful promotion, But the purpose of our promotional website is how to get customers to buy our products as much as possible. However, many of the electrical business site can not do this, so led to successive losses.

Second, what is the key to the user to create the purchase behavior?

Integrity, no matter you sell any products or services, so that customers have confidence in you is the key, although we businessmen understand this truth, but do is not much, a variety of online fraud complaints countless, this is the reason for many businesses fail. Let the customer generate trust is very simple, as long as you can good reputation, evaluation, of course, the most important thing is that you are a person in good faith business.

Third, how to promote the shop?

Internal: Say first bustling, so we must first put in their own online shop can stimulate customers to buy the desire to do a good job.

1. Increase credit Value: Trust yourself when shopping online into the store is the first sight of his reputation, so we open shop first step to do is to find ways to increase the credibility of their shop value, of course, in this author is not to encourage everyone to use the means to brush the credibility of the violation, we can take a more moderate approach, For example, we are open clothing shop, we can sell buttons, can be sold to increase the loss of credibility value, this credibility is authentic.

2. Guide customers to leave a good reputation: before we decide whether to buy a product, will certainly see his evaluation, if the praise more words will stimulate us to buy, we can do some articles on this, can be used to send small gifts, praise after the return of cash and other means to allow customers to leave a favorable comment.

External: This is similar to the way the website is promoted, but the only difference is that it constantly increases the customer's desire to buy

1. Set up QQ Group: Here the group does not refer to those Taobao Brush group, but with some means to leave customers QQ and find those who may become our customers QQ, build a group and become the authority of this group, the authority here is not to say you unlimited system of advertising, But regularly and these friends to answer your product issues, what good promotional activities in time to inform.

2. Soft wen: Here to write soft Wen can have two directions, one is to think of themselves as customers, write out the feeling and effect of this product, and the second is to think of yourself as an expert, write about this product fraud prevention measures and how to buy the method. The advantage of the second method is that it is easy to establish your authority position.

3. After sales: Suning easy to buy believe that we all know, it can do so big reason is that it is good enough after the sale is to promote customers two times to buy and word-of-mouth promotion of the key, positive and enthusiastic after-sales service can save products because of quality problems brought about by negative image. After sale is also a kind of promotion, and for the electric business site is a necessary promotional process.

Written at the end:

Online shop and the promotion of the site is different to determine the way they use the promotion of a slight difference, the promotion of the Web site to promote the online shop is certainly outdated, want in the new year of the electricity business site war to become the remaining 20%, one is to rely on integrity, the second is to choose the right way to promote.

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