How should we identify and select the site keyword?

Absrtact: Website keyword word, for each stationmaster is not unfamiliar, everybody also know it to the importance of the website. It is also the first challenge that every webmaster is facing at the beginning of a site. For a website, reasonable keywords on the site rankings have immeasurable

"Website keyword" A word, for every webmaster is not unfamiliar, we all know it on the importance of the site. It is also the first challenge for each webmaster at the beginning of the site. For a website, reasonable keywords on the site rankings have an immeasurable impact, Website optimization is also the first step. The quality of the site keyword will directly affect the entire site later optimization and ranking. So we have to choose carefully. So how do we determine and select the site keyword?

First of all, should learn to use keyword mining tools to analyze the keywords, summed up to meet the theme of the site keyword. Here I also recommend the next few tools I use:

1, Baidu Index (index.baidu.com), is to reflect the key words in the past 30 days of network exposure and user attention! It can reflect the daily trend of the keyword.

2, Baidu Search Cloud List (top.baidu.com), can update the current netizens most concerned, search the most popular content and topic, to ensure that users in a fast and convenient way to their interest in the hot content of concern.

3,google webmaster Tools (Google Webmaster tools) are free to provide Web pages on the Google Display rate detailed report of a webmaster online management platform, so that webmaster can query the site in the Goole index and ranking situation.

4, Webmaster Tools (tool.chinaz.com) to provide the key word mining, the keyword Baidu Index, exposure rate, and statistics on the current keyword ranked one of the site.

In addition, the site keyword should be divided into primary and secondary, that is, the site should be set different types of keywords, keywords roughly divided into the following:

1, the site's core keywords, should avoid overheating keywords, because a lot of hot keyword has been some authoritative site or Baidu bidding monopoly, to avoid overheating keyword to help optimize the promotion of SEO. Moreover the core keyword also should with the website theme conforms, avoids "sibuxiang" the key word. Because even if the keyword does go up, but the user runs to your website, but cannot find he wants the content or the information, then the user will immediately close the site, the user experience is poor.

For example, your site is to do Taobao guest, then your core keywords best not to choose "Day Cat", "Taobao", "mall" and other popular keywords, do not set similar to "Health", "Science", "film" and other unrelated keywords.

2, learn to set the relevant keywords, this is not difficult to understand, because each engine gives you a reference. Baidu, Yahoo, Google have related search, and Yahoo also has a popular search, Show the relevant words commonly used in the near future. Can be based on this basis to set the site related keywords, the main approach is: This type of words as a site classification column, as a classification column can highlight the key words, with the help of its pages, and can be within the site several times reasonable appearance, and not exceed In fact, careful friends are not difficult to find, many times there is no relevant content on the page, only because the category column and search keywords are the same, but appear in the search results.

3, to do long tail keyword, first of all can avoid the keyword overheating and can not get the expected ranking, but also to ensure keyword search index. At the same time long tail keyword more easily accurate positioning user search information, deep users like. For example, do Taobao guest website (women's monopoly), then can choose the keyword "Women's brand Daquan", "Women's brand Daquan", "2012 Women's brand Daquan" and other keywords, and do not choose to do "women", "Cat women", "mall women" and other popular keywords.

4, the wrong keyword, why there is a wrong keyword this classification? The main consideration is to take into account the user's access to the user for unintentionally typed keywords that are wrong. So how do you place and choose these wrong keywords? general in the site does not affect the overall image, we can do a number of related pages, titles and content appeared several times, as to choose what keyword to do the wrong keyword, this should be based on their own site to decide, due to the site.

5, skillfully do uncommon keywords, as the name suggests that the keyword search for a small number of users, to a certain extent the keyword competition is not so fierce, easier to do rankings. The specific method is: You can according to their own site content, looking for some relevant but rarely used by the keywords, although this kind of keyword to bring the flow is very small, but the ranking is easy to go up, perhaps a page, is included after the day can be ranked on the first page.

Finally, I remind those novice webmaster, key words must avoid hot, learn to choose long tail keyword, and do not maliciously stack keywords, because the search engine on the keyword is a density limit, generally not more than 8%, how to view the density of their own keywords? You can go to Webmaster tools to view, Try to avoid unnecessary by K station or Baidu punishment.