How site internal links are constructed

Absrtact: We all know that the Site keyword good rankings can not be separated from the site content and site outside the chain, but many people have neglected the most important site within the chain of structural factors, a reasonable structure of the site within the chain to make your optimization work with less effort. From the current Baidu count

We all know that the Site keyword good rankings can not be separated from the site content and site outside the chain, but many people have neglected the most important site within the chain of structural factors, a reasonable structure of the site within the chain, you will be able to optimize your work. From the current Baidu algorithm constantly adjust to see, the inner chain structure is good in Baidu to get a good ranking of the foundation, and the perfect structure of the chain can enhance the site collection, and thus enhance the weight of the whole station.

The construction of the homepage link

Home collection of the whole station weight, but also to the internal page to import the most links to a page, a reasonable structure of the homepage link, to some extent, to enhance the Site page collection. At the same time, the home page should be reasonable to pass the link weight to each column page and department content pages.

Here with some column page keyword link to the corresponding column, and if written and keyword irrelevant word link to the column page, it is not conducive to keyword rankings, if you can not write the key in the column navigation, then the bottom of the site can make good use of space. For example, your navigation is in the form of flash, such as:

The corresponding code is as follows:

Or the form of a map, such as:

The corresponding code is as follows:

We all know, like two kinds of navigation form is very unfavorable to search engine crawl, for this kind of situation, then must at the bottom set certain link to the corresponding section page, for example:

This is also known as the secondary navigation, if not necessary, I do not recommend doing a lot of links at the bottom, like the following this purely meaningless link.

This way is very unfavorable to the user experience, and the same page of multiple identical links will only be counted once, this kind of way is nothing more than the way a master teaches, this is a misleading, I hope we do not make this way. The case I took out was the wrong approach, being corrected.

Construction of link of column page

Column page is a good place to do the relevant keywords, column page structure reasonable, will also be the weight of the whole station to promote very helpful, general recommendation, the column page to have links to the home page of the loop, at the same time to have links to content pages of the path, and the column page is best to list the form of display, so that the search engine has more content can crawl, Try to reduce the number of pages as much as possible by displaying 10 content listings. Column Page List Form I think the general website will do, here is no longer mentioned. The same page of the bread crumbs navigation is also very important, and link to the first page of the text not directly with the "home", but instead to the corresponding keywords, such as the following:

"Home" to replace the word "two" to do the keyword "ship airbag", this practice is very worthy of reference, but also hope that you can be used on their own website.

Iii. Construction of Inner page links

The content page is the spider favorite place, also feeds their food, is constructs the chain the powerful weapon, then this kind of page how constructs? First of all, breadcrumbs, and the construction of the section page, like this, no more screenshots here. Followed by the "previous", "Next" structure, links do not directly add in the "previous" and "next" such text, because this is not meaningful to the keyword rankings, but to put on the title of the article, for example, this way:

Then there is the construction of related articles, this is very important, many enterprises do not have this related article automatic correlation function, then we can publish each article when the manual operation, such as a writing on the left, as follows:

There is another way of writing, which is written at the bottom of the article:

About the structure of the article internal link is a skill, also is not what difficult, for simple enterprise station, very good to do, but if it is a large industry station that is not so simple a few strokes can do, but to consider comprehensively, integrated whole station optimization skills to do. Well, today and you share is for the enterprise station how to structure the chain, the next detail how to make the chain structure more perfect.

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