How small Web site construction companies survive in competition

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author recently saw a very widespread article "website construction Company does not make money" deep feeling, oneself also experienced a few small website construction company from Entrepreneurial all failed experience, has been hard to think why part of Huai ' an website construction company operation is struggling. The author has not in the first-line city large-scale website construction company employment Experience, also does not have the original author view overall situation height, this article talks about several small company failure to bring to the author some Ponder and the experience, hoped for everybody to be useful.

Website Construction company competition is too fierce

In Huaian this two or three line city, engages in the website construction company and the work room, the author roughly calculates, below 500. The following is the author with Love station Webmaster Tools related site function query screenshots.

These 72 Huaian website construction related site, must have the same company have different stations. But given that some companies or studios do not have the word "Huai ' an website," or do "Huai ' an website", "Huai ' an website construction company", "Huaian website production" and "Hunan website construction Company" and other words, second, there are many personal part-time, field website construction company to share the soup, In Huaian do station company does not have 200.

But from the point of view of the first three of the websites that love takes up the tools, the search engine originally said there was a chance to rank

How to expand the business of small web companies

Website Construction company is most familiar with network marketing, narrowly speaking is more familiar with SEO and SEM, or will also use EDM marketing and so on.

First of all, SEO. "Huaian website Construction" The word index is only 80, but there are hundreds of Web site construction companies in the competition, including hundreds of large web site construction companies. Entrepreneurial small web companies want to short time to do this word Baidu search engine home, there is difficulty. The author thinks, small team, can return to seek second, choose "Huai do website" and "Huai ' an company that do website" and so on these words to break through, although these words index is very low, but if these words do search engine home better position, still can bring sporadic visit quantity.

SEM is not very practical for small web construction companies, especially for teams with tight funding. And the EDM to bring the amount of inquiry is too small, foreign customers more difficult to deal.

The website construction Company How to expand the business, the author of actual combat can be extended through the following ways.

1. QQ Group of Local Enterprises

In each city has its corporate QQ group, or related industry QQ group. The website construction Company may join the related QQ Group, occasionally publishes some ad, sometimes has the sporadic inquiry. QQ group promotion is to insist on.

2. Free and paid platform

Choose a free platform from these two aspects to consider, the first is to optimize the long tail words, such as "Huai ' an personal website," and so on, this platform preferred classification, such as 58, fairs, people, lists and Yiden and so on. The second is that Baidu knows the platform is also relatively good. Choose a free platform, the second is to select the target customer focused forum, such as Baidu Huaian related bar, red Network Forum and other local forums.

Choose a pay platform, I think 58 of the city is relatively good, the price is not very high, the flow is very accurate.

3, to be good at digging customers

How to dig customers, I think can be from multi-channel to dig.

First, can be through Baidu bidding to dig. Do not know that you do not notice, some Baidu and other bidding sites do very poor, we can go to and online customers to talk about the site, the point of interest, by the way can also talk about whether to do SEO. This step is the most important to add each other QQ, talk is not final.

Second, can use the search engine, search related business words, find those poor layout, bad marketing site. Then talk about, the small website revision can let the enterprise performance multiplication, this step best can give the customer to see some cases.

Third, you can use the 58 platform of pay ads mining customers. Some potential customers in the 58 with the city launched a pay or free advertising, I think you can use.

4, the integration of resources

Some website construction company salesman is not very high, or their company is busy, at this time we can lure to the benefit, to its high Commission and wooing him. These salesmen are more distributed in the local SEO, or programmers such as Internet QQ Group. Many large chain site construction companies, in the two or three-line cities have branches, but the division of less technical staff, and most of the salesman, small entrepreneurial web site construction companies can cooperate with them.

Second, such as Sogou, Soso regional agent salesman, we may also cooperate with them.

Iii. Summary

A small web site construction company without business, there is no profit, and eventually will be defeated. However, the author believes that building a good team is equally important, small Web site construction team must be able to make full use of each individual strengths, rather than waiting for a person to grow, such as art, the level of the program can not be too big difference. Second, is the full marketing. Many small teams have no salesman, can only rely on the full marketing, so that everyone has a sense of crisis, business will come.

The author Huai ' An embellish Ming seo:www.runmingseo.com that the survival rule on the internet is to live first. The small team in addition to breaking the site to build this piece of red overseas, you can also consider doing some subdivision areas, such as Spiker machine website construction, real estate site construction and so on.