How the Cock silk was captured.

The millet handset is the product; Huang Taigi is the marketing; the balance treasure is the service. Millet shows that we want not the high-end products, but with a high cost-performance ratio; Huang Taigi Marketing shows that everyone wants to be bizarre, warm, plus a can realize the dream; Balance Treasure Service Description We also want to get like "Gao Shuai" the same service, if there is such a service, they will go.

At the beginning of the 2012, the word "cock silk" became popular in China, a group of people who corresponded to "Gao Shuai". In the Internet world, the big guys will also call themselves "cock silk", Shi Yuzhu likes claiming to be "really cock silk", outlaws Zhou to "I am partial cock silk", Ma Yun said himself 18 years ago "very cock silk". If you know that Dick Silk standard has a feature is "face the computer for more than 8 hours a day", you will understand why the big guys are fighting for "cock Silk".

A survey released in April this year showed that the number of "cock silk" in the country is over 526 million, "cock Silk" has no two scenery, and derived "cock silk economics" to study "cock Silk" in the virtual world, to meet their communicative needs phenomenon. For businesses to "get cock silk of the World", and China's internet industry has been playing free card and Low-cost brand started, unique "cock silk economy" characteristics.

For Tencent, Baidu, Taobao Big Three, it is difficult to say is the cock silk achievement they, or they achieved the cock silk, but in 2013, cock silk economy still, around cock silk product and marketing still in a sequential unfolding, capture the "cock silk heart" basically captured the name and profit.

Best Silk Phone: Millet

For millet mobile phone, evaluation seems to be on both sides, say good praise "disgusting", said the poor also said it than Huaqiang north of the cottage machine a little bit better. If I had not seen it at a reading conference, I really do not believe that millet is such a strong "cock silk" attribute.

At that time basically are entrepreneurs, company bosses and angel investors reading, we talk about how the marketing of millet so successful, the premise is incredibly "millet so bad mobile phone" why there are so many people use, the results can be drawn from the result of millet marketing good. In the final discussion of this issue, the host asked the scene: Here everyone does not need millet bar, with the hands, the audience more than 20 people, no hands. This is probably the difference between Dick and Ko.

Before the birth of millet, people once thought that the iphone would become an arcade in China, but in fact, many people spend months of salary to buy an iphone, "cock Silk" became a silent majority. Millet accurate positioning of this group, Lei said Millet is the internet mobile phone, he put the development of the PC performance and price of the relationship between the use of mobile phones. Let the performance, brand, price to achieve a perfect reunification, a set of "Cock Silk" group.

Marketing has a "4P combination theory": Selling capacity = product + price + Channel + sales. Millet can be used as an excellent example of interpreting this theory.

Millet 4P, close to the LEI after the conclusion of a big reflection, to wide knot good luck and for, to put the cock silk coax excited often in saliva often spray tears light often. Its product, hardware team from Motorola's squad, software research and development has Jinshan, Google and Tencent veterans, are lei years of accumulated contacts; its price, in running the software in the rabbit's digital foil, is very cost-effective; its channels, there are communications operators, there are LEI investment customers and other electric dealers, Also has a close relationship with the Kingsoft giant Tencent, its sales, there are limited shipments and other methods, not worried about every guest, YY, UCWeb and other Lei company boss platform, but also the driving home and other professional IT media publicity campaign.

When the Millet forum users more than 7 million, you may be surprised by the number of this large group, but Millet's ambition is still greater, the new red-meter mobile phone further down, those who do not want to buy millet is obviously more than reluctant to buy the iphone, more people, Millet will continue to use Low-cost Plus performance plus brand to capture this original belongs to the market of Shanzhai.

Millet, so firmly grasp the needs of the cock silk, with tens of billions of dollars valuation.

Best Silk Marketing: Huang Taigi Pancake

Cock Silk are ideal, when facing a only more than 10 square meters, known to have been well-known VC valued more than 40 million "pancake shop." Which dick Silk can not blood spray Zhang. This is called "Huang Taigi" The pancake Shop is the most successful marketing case in 2013, this is to rely on marketing to capture the perfect case of cock silk heart.

Have to say, Huang Taigi boss Hering Charisma, the Manchu people from Harbin, has studied in Denmark, study design, after returning home in Baidu and several large companies have worked, but also a number of entrepreneurial work background. According to Hering himself, he has been fond of cooking, even with children playing games are to pick the role of cooking, at the age of seven had "fried ham sausage into cumin" feat, "at that time the parents were surprised." "The most important thing is to have a strong ability to speak, to be good at writing long text and so on the ordinary people to shake off a whole street characteristics, all for Hering added enough points."

Can tell a story, especially will be able to attract cock silk story, is the key to Hering success, this ability to highlight the response in Huang Taigi Weibo, Huang Taigi Weibo by Hering own operations, the main content is to interact with consumers. Of course, Hering will prefer the sentimental, such as from the United States flying miles away for a glimpse of the pancake uncover food lovers, such as pregnant not to eat pancakes will fetal movement abnormalities of the expectant mother, such as send Valentine's Day gifts can not choose the Spoony boyfriend, This kind of interaction lets sitting in front of the computer brush micro Bo's cock silk can not help but criticize oneself: I only need to change 3 subway, presses 20 minutes road, what reason not to eat Huang Taigi pancake?

"Drive a Mercedes to send Pancakes" is Hering Favorite Bridge section. General Assembly speeches, Hering will say that they will drive a Mercedes-Benz to send pancakes, in order to see the users of the pancake evaluation, it is more important to let investors pay attention to themselves. And in the Huang Taigi Micro Bo on the Mercedes-Benz turned into a "pretty send out to sell the boss", since the photo of the wife will be extremely glamorous from time to time to drive the Mercedes-Benz to sell, sweet car beauty is very interesting, like the cock silk spectators have become the protagonist of the play.

At once, Huang Taigi "grounding gas" food and beverage cases noisy dust, so that many people excited. However, in the comments on the site, Huang Taigi's reputation has not been correspondingly established. Pancake "hard to eat" is a consistent user rating. Visible, in the product itself, the premise of excellent quality, the Internet will be for enterprises to plug a pair of wings to soar, if the quality is not good, this pair of wings will likely become a knife to their own. Any lively propaganda will only achieve a temporary prosperity, to the curtain down, all the essence behind the scenes will be exposed. Therefore, the pursuit of quality is the long-term.

Best Money: Balance Treasure

Ali said he would not be a bank, how expensive it is to be a bank. But Ali did not say not to do the banking business, Ma Yun has a big appetite: "If the bank does not change, we will change the bank." According to the "28 rule", banks have only 20% of the "high handsome" and "white rich beauty" can get 80% of the income, while the remaining 20% in the number of people up to 80% in hand.

Dick Silk put the money in the current account to make a small change even inflationary pressure can not bear, helplessly watching the Gao buy more than 10% of the yield of the trust products are told that the threshold of 1 million at least. The money that can be used usually even a little nervous, let alone to squeeze some money to fry stock buy and buy funds.

Have 1 dollars can enter the balance treasure main high return and high liquidity, so success attracted the attention of the cock silk. "100,000 yuan deposited in the ' Balance treasure ', annual income of nearly 4000 yuan, and 100,000 yuan a year's demand deposit income but 350 yuan" argument so that it is very tempting, since June 17, 2013, the balance treasure officially on the line, in less than 2 months time, capital scale exceeded tens of billions of dollars.

The balance of the lure of cock silk is more than this: easy, not like to go to the bank to buy financial products like filling a variety of tables, draw an account on the line, to know that cock silk is very lazy, convenient, today, cock silk to buy things, directly can use the balance treasure money, no longer deposit, low risk, money is Alipay advance, As for what fund behind that will not be the next day to pay the money to our cock and silk is okay.

Capture Cock Silk

These three products are finished, they represent the internet three aspects, Millet mobile phones are products; Huang Taigi is marketing; balance treasure is service. They also represent the three kinds of cases of capturing cock wire: The millet phone shows that cock silk is not the high-end product of cattle coax but a high cost-performance ratio; Huang Taigi's marketing explanation cock Silk wants is uncanny, the warmth, plus a realization dream annotation; Balance Treasure Service Description of the lazy cock silk also want to get like "high handsome" the same service, If there is such a service, they will become like Wu.

It's time to conclude, wait a minute, we find that even operators are beginning to pay attention to cock silk. Micro-credit and other IM products, so that operators really feel the chill. China Unicom, Guangdong, but the United Micro-letter launched the "micro-card", Guangdong Unicom Internet Division general manager Shuai recently talked about the most is "user experience." It's time to shave the operator.

Unicom "micro-letter Wo card" is an iterative update, and repeatedly improve the user experience of the SIM card, from the user's vote privileges, to the electric platform sales, and then to the iterative update, micro-letter Wo card completely with the Internet company's thinking wandering. From the product point of view, special "cock silk". Therefore, in a short time to attract nearly 1 million "cock silk" is not surprising. And the user privileges of this SIM card can be upgraded, expect to go up to the privileged 4.0 version at the end of the year, and international privileges are also being planned ...

To participate in the share of cock silk market and China Telecom, although now do not know that "easy letter" will be ill-fated, can be the internet thinking captured dick silk mood is obvious.

It seems to capture Dick Silk is not difficult ah, the first is to let them see the benefits, pay attention to is not free. Those playful game, which is not to be raised by cock silk, incidentally hand let today's game market so hot, behind the tens of thousands of cock silk ah. Second, let the cock silk experience to "cool" feeling, the face of high handsome treatment they are not jealous, but you want to give them the ultimate experience of VIP, they will reciprocate, let you earn a pot full. Finally, don't forget to tell the story to the cock, especially the inspirational story. Every cock has a restless heart, they desire to be respected and more eager to succeed.