How the company died.

I remember many years friend Jiang a friend circle such feeling: But you are so, in I do not know the time quietly disappeared from my world without audio, the rest is just memories. --Lucent, Nortel, Alcatel, Motorola, Nokia, these are the big companies that I often contact when I'm a journalist. Now, it's all gone.

Ten years of change, the disappearance of not only these giants, in the development of the fast lane of the number of medium-term enterprises, now also be brutal elimination. Let's talk about how to properly die a company, especially a High-tech company.

Every time a good company hangs out, there will be a large number of experts to analyze this, in fact, summed up the most important reason is: strategic error.

Oh, yuck!

To get a round B-round and even listed enterprises, others are the right strategy. The founder of the ability to say, light is all kinds of VC shareholders, have the most cutting-edge information and good strategic judgment.

Because I'm just a veteran, not an expert, so I don't believe in strategic death. I think they are all their own death, is really no Zuo no die AH.

Illness one: Pure Elite Team

There must be someone laughing.

Almost all high-tech start-ups, when they get tens of millions of of hot money, are burning up in a flash. Start expanding your team (which is right) and start a massive upgrade team (you can do it).

Core management team members must have years of work experience from a large company (praise)

Middle-level employees must have a large company background (start)

Basic level staff must be highly educated (hard work)

Front desk must also be goddess of appearance level (dead)

In fact, for many jobs, the excess of talent is chronic poison, will bring about a large increase in costs. According to my entrepreneurial experience, pure Elite team's human cost will be overrun about 50%, 100 of People's enterprises, more than hundreds of thousands of per month production costs, this is the renewal of life money. (compare case, consider Wal-Mart, McDonald's staff system)

Illness two: High welfare of the mutual comparisons

First to extract a few recruitment information:

1, the company is located in CBD

2, the company office environment like a garden, we promote café-style office

3, per capita office area of more than 8 square meters

4, we have enough space for employees to arbitrarily create personalized office area

Wait a minute

Did you find it? Almost all high-tech companies, often the most favorite thing to do when they are rich, are to flaunt their high welfare, hoping to attract senior talent. But what about beginner? Is it not a promising career to attract talent?

Perhaps this view is a bit extreme, but everything is afraid of serious.

Beijing, for example, outside the five-ring subway office building, 5 yuan per day, three rings in general 10 yuan to up, hundred companies, the annual rent difference million.

Lot unchanged, 4 flat per capita compact office, and per capita 8 flat café-style office, the annual rent varies by million.

White wall table and personalized customization, cost difference million

So many million, in the sense of the self feel good in consumption, in addition to the so-called forcing the high, but also how many business effects?

In addition, the amount of reimbursement to each other; changing to a pattern of afternoon refreshments; The team that runs farther and further outing the management meeting in the hotel and spa. Unnecessary high benefits lead to a huge increase in management costs, and when you die, who dies?

Illness three: The founding team endowment mentality

The most understanding of the company, the most responsible for the company, must be the founding team. But the founding team of High-tech companies, the most adept is often early into the endowment.

To get the investment, or ring the bell after the listing, there must be a founding team members began to travel, tourism, to the landscape in order to make up for the original hardship caused by the lack of youth. But some people will say, can ask senior management to return to preside over the work. Non-also, professional managers can not say, the mentality of a big problem.

Entrepreneurial friends have feelings, open every day, always the first time to think of, is how much money I owe today (wages, rent and so on), how can I work to make up back, which have time to enjoy and relax. This mentality, professional managers have?

"Here comes the conclusion."

Three illnesses, like the third height of people, usually do not feel, an inducement can cause serious consequences.

Technology industry changes quickly, in order to cope with change, to be rich people have mentality. But in order to maintain the high cost, how many enterprises choose the old-fashioned?

Every time the financial turmoil, all enterprises are shouting tun food for the winter. But how many High-tech enterprises because of the momentary quick and cause the book funds fast consumption, but unable to deal with?

To the strategic question of the special, the devil is the details. Overdraft resources of enterprises, this is like Hollow rotten wood, will fall in a small mountain wind.