How the Enterprise right hype

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Enterprises are now slowly accept the "hype" this concept, China's hype is the earliest application in the individual body, but now the enterprise is also in the speculation close, then every enterprise want to use speculation to fry their own brand to increase sales, but this easy? The answer is No. The hype is not successful eventually to infamy or short-lived end of the enterprise Yangfan Insight, are because of the pursuit of blind business hype, thinking that the hype will expand the brand to increase sales, which is also a lot of enterprises "die in" speculation two words of the main reason.

So how to correct to do business hype? Don't worry, listen to me slowly!

If the business is determined to be hype, consider three points before the hype:

First, must be advantageous to the brand construction and the development

1. First of all, we need to know the life cycle of the current enterprise brand is adolescence, prime, or old age?

2. Second, know the core value of corporate brand, which is what we call the unique selling point.

3. Understand the consumer's perception and awareness of the brand.

Second, must increase the sales of products in the short term

1. Some deep research and understanding of target consumer groups

2. Know the core competitiveness of their own enterprises

3. Clear what marketing tools or initiatives are used by competitors of the same market

4. To ensure that the hype used by our enterprises is unique, unexpected, have in the market has the sensational effect, has the executable, the surveillance, the controllable plan, and once used this plan never again use, if this point will not find then on Www.ccyyw.com, lets the Yangfan help you to solve.

5. The best time to cooperate with the marketing, speculation is a single, to be integrated into advertising, public relations, copywriting, promotional and other integrated marketing communication means, a variety of weapons fire together.

Iii. the need for sustainable development

Brilliant hype are through some planning, not the forehead of a hot, impulsive on the can, a good hype process including the early market analysis and research, the medium-term event positioning and copy writing, public relations, advertising, reviews, and later data monitoring and analysis management. If you have a half step, then your business is likely to let the hype to you really fired Hu.

If your business wants to hype but do not know how to hype, or you have to hype the failure of the experience to rebuild the brand, then with www.ccyyw.com together to exchange the enterprise how to correctly hype the problem!