How the Enterprise Web site enhances the relevance of content

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The construction of enterprise website content has always been the core problem of website operation, and it is also a difficult problem to break through. Compared to other types of Web sites, the enterprise station content is single, not rich enough. If we simply rely on content construction to build a website, we must improve the relevance of the content of the site, from the perspective of the user-related to expand to make content become rich.

Usually, the enterprise's website content construction is around the core of the site-products to build, but now many corporate websites have become the industry information station. Can be found that a lot of enterprise stations are published in a variety of industry information, the purpose is to keep the site constantly updated, you can take the opportunity to visit the search engine every day, and let spiders have food to eat. As everyone knows, over the years, this enterprise station is afraid to become the industry information station, the station is the most news.

Now Baidu is constantly improving the user experience algorithm, no matter how the search engine algorithm to change, are people-oriented, service, then we must consider the user's real experience, to provide them with effective relevant content, rather than a lot of irrelevant content. As far as the content is concerned, our corporate Web site can have many practices.

Product content to think of the user

Provide detailed, rich product information from needless to say, the enterprise itself is the manufacture of products, all products to be through the form of graphics and text on the site to display, those cold devices through rigorous text and exquisite map presented to the user. It is not enough to provide basic information about the product. We have to think about what the user thinks and what they think before they buy the product. Just look at the technical parameters? They may also need to know what the price of the product is. Product operation considerations and so on. Every industry has a number of rules, we still have to follow. such as price problems, if the line is not in the site Express precedent, then we can transform a way, in the product page to highlight the customer advisory price function, add an online inquiry button, so that it can be very good to guide users to understand prices, to meet the timely needs of users. You can also increase the number of online subscriptions and encourage users to order through rows. Although the corporate web site is not an electrical business site, but the purpose is to sell products, as long as the user can solve the potential needs of any form is not too. On the relevance of product content, as far as possible through the text content to explain clearly to the user, the text can not be expressed in detail to prompt users online communication or telephone counseling.

Information content can be combined with hot spots

General Enterprise station have information section, and mainly in news, technical articles, customer cases and so on. These content is an effective supplement to product information, the correlation is very high. The previous mention of user-concerned operational considerations, etc., can be shown through these plates. In the information, the most difficult to control is the news column, which is a lot of enterprises value but not the correct application of the plate. For this section of the content, but also around the product core to carry out, rather than a brain to the network information are brought over. Of course, we can fully integrate the hot spots into the effective. For example, a sales of gas flowmeter business site, in the Diaoyu Island event relatively hot time of construction content, you can take the "boycott Japanese goods to buy a certain gas flowmeter" as the theme to write articles, both publicity products, but also catered to the news hot spots. But as the news section of some gas flowmeter websites released the article "Phoenix's Test of Martian soil to confirm water on Mars", although the information is related to instrument detection, what does it have to do with the enterprise itself? and Enterprise products have any connection? not highly relevant content for the site itself and to help users, The meaning is very weak.

Relevant content to provide users with substantial help

As for the actual help to the user, it is still focused on the user experience. Because the site is one of the most important meaning is that it is through the Internet search for the best useful information terminals, because of this, the world of the Internet is very rich and colorful. So how can we provide the most substantial help to our users? To pay attention to the behavior of users in the Internet, whether it is the search behavior or questions in question and answer platform, can find the user's focus, our content is to provide and the content of the solution is highly relevant to allow users to quickly find results. If this is the case, there will be too many questions on the Internet, because everyone's problem may be different, and as the product upgrades, it will produce a new round of doubt. Therefore, according to this development, to the user's substantive help is likely to be the site and the user needs the most relevant content. By the author of the search flow of the site, there are some sites such as Flowmeter Encyclopedia, Technology Centers, case applications and other columns to provide users with concerns.

The above is to stand in the context of the content itself to explain how to improve the relevance, we can not guarantee that each content can be highly relevant, but as long as we follow the principle of relevance to build content, to maintain a high level of the overall site, we can meet the needs of users, can provide users with a high-quality site.

The content of this article only to make a brief, hope that there will be more relevant content construction strategy can help the Enterprise website optimization operation. The full text by the Gas flowmeter website http://www.xasaide.com original offer, reprint please specify, thank you.