How the Internet big guy practiced

Many years later, when people recall the internet surging in the 90 's in the last century, they will not forget Netscape's Navigator browser. It was Netscape that changed the client interface of the Internet world. Of course, people will also lament the decline of Netscape, we all think it is Microsoft's free stick, killing Netscape. Many people grind their teeth. Everyone said that in the IT industry, is a strong all-in-one world. Microsoft is a nightmare for many companies, and the rules that Microsoft has set up seem to be forever insurmountable. Of course, now we know that this is too pessimistic. Another internet company called Google said: "In fact, the Internet can also play this way." Goole Play is: let users use the system free of charge, in the accumulation of a large number of users on the platform to carry out online advertising auctions. They DIY their own system platform, with free software to develop their own network system. Do not rely on the survival path of any one big shot, insist on establishing their own rules of survival. They play different games with all the big guys. Goole proved that in the internet age, there is no difference from the rules of innovation in any other era: by using different rules, playing games, and then becoming the final big guy. Of course, it's hindsight to say so now. But there are also individual smart people who have seen the problem long before. As the first Internet company in the world to think (the network enterprise after being acquired, now no longer exist) founder, in his 2002 book "Speed Is Life", still put forward such a view and understanding. "In the Internet industry, 6 years is a lifetime," he said. The past 3 years of things, will become 3 months to complete. Speed is life. In the process of racing against time, there are some things to note: [1] in the bustling industry, the opportunity is always the most, of course, impetuous also; [2] The Internet industry, speed is life. You have to be aware of others and follow your lead. Rapid growth: Rapid accumulation of customers, rapid financing, rapid growth; [3] Quality First, if there is no quality, fast speed is to represent death faster; [4] What is the brand? It is not just a product function, but a commitment to customer service, contact and consumer experience. Brand, only brand, can be different; [5] innovation is the way out, Netscape's decline is not because Microsoft is strong. But its own positioning has a problem: it should not be positioned as a software development company, but should be a homeopathic, positioned as an internet media company. Netscape's biggest mistake is to use the rules of the enemy to locate their own survival. [6] don't compromise with investors just for the sake of development. The goal is inconsistent, the result can only accelerate the death of the cause; [7] In any era, what is missing is talent. "Speed is Life" is an Internet business notes, now back to that crazy moment, even though the years passed, still left a lot of profound things. The noise of the next wave of the Internet has provided us with valuable experience: what is just a form of change and what isWill not change. How the Internet's big guy is practiced, or destroyed. Nevermore, is.