How the long tail theory makes the subdivision postgraduate website realize the profit

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Since its discovery, the long tail theory has had its magical effect in many areas of the market, bringing new guidance to business activities and making many people successful. Its theoretical focus is that almost any product that previously seemed to be extremely low in demand would be bought as long as it was sold. These demand and the low volume of products occupy a common market share, can be compared with the market share of mainstream products, or even greater. This tells the seller not to ignore some small demand, in fact, when you grasp these small needs, it can bring you a very good profit.

A few years ago, when I contacted and learned the famous long tail theory, I was impressed by the rationale behind the theory, and it had a profound effect on my actions since then. Combined with my current operating time soon, but let me quite proud of an examination of the site, it brings me the income has been very considerable, in a short period of six months have passed million, it is the smooth profit by virtue of the long tail theory of truth and connotation. Combined with this postgraduate website and the long tail theory, I would like to share with you on the long tail of the theory of some of the experience of the station.

I. How to break the siege of the website of postgraduate

We all know that the current education site competition is very fierce, for personal webmaster We are faced with the competitive situation is undoubtedly very bad, because there are many large-scale, with venture capital of comprehensive education sites, they approximate the size of the Big Mac and the strength of the market competition in the very high-profile, and has very strong resources and strength, so we as energy and strength are very limited personal webmaster competitors, no doubt must avoid their sharpness.

How to let personal webmaster sponsored by the postgraduate site, the method is to rely on the long tail theory, we do not have the large-scale operation ability and the superiority, must use the long tail theory the guidance, the attention small demand, concentrates the attention point to a subdivision domain, does not pursue the synthesis, the scale, because we cannot do, But to put the limited energy into a specific subdivision of the field, such as a professional, a school postgraduate, focus on this subdivision of the field to achieve the ultimate, to make their own advantages. In this way, we will be able to rely on the excellent strength in this small area and large-scale comprehensive education website A higher level, "concentration of strength", in this segment to defeat large competitors, so as to attract and obtain exclusive high-quality users.

Second, how to create a subdivision of the advantages of the postgraduate website

Understand the long tail theory of our guidance, in the operation of such a postgraduate website, we have identified the development of the positioning and direction: To identify a familiar subdivision of the field, in this subdivision of the field of focus to make their own advantages. In the concrete operation, we can build the advantage factor from the following:

1. Quality Advantage: For the postgraduate website, its role is to the need for candidates to need information and resources, to provide help to candidates, so we have to examinee is the user is responsible for the content of strict control, adhere to the principle of Ningquewulan, so as to establish their own quality advantages.

2. Resource advantages: On the basis of strict quality, the webmaster's energies are concentrated in this subdivision of the field, so as to play their own advantages, as far as possible to search and collation of relevant resources such as postgraduate examination materials, after sorting out the classification, after the accumulation of the formation of their own in the field of resources rich advantage.

Iii. achieving a smooth profit in the subdivision area

Waiting to take advantage of the broken field, my focus on a professional and school's postgraduate site quickly by virtue of their own quality advantages and resources to gain a steady increase in the user, and with the steady increase in users and the old user groups continue to expand, how to make the site profitable will become the next most critical step.

In the profit model, I have made full reference to the model of similar sites, combined with the characteristics of their own website, adopt a step-by-step approach to adopt the following three modes: 1. Google AdSense ads, because it is done to focus on the area of the postgraduate site, Google advertising the advantages of high matching degree showed up , and because of the high correlation between advertising and web content, income with the increasing number of users and rose 2. High-quality resources to charge a certain fee, by virtue of the quality and richness of the postgraduate resources, take the combination of free and charge strategy, most of the content and resources are free to users open, but some high-quality , the scarce resources that have come to be more difficult are the strategies to take appropriate charges, this provision has also been recognized and supported by users; 3. Put on a monthly advertisement, with the advantage of the field in the subdivision, the site's traffic in the steady growth in the same time, the user's quality is in the peer site is very prominent, This is for the website to get a monthly subscription to provide a solid foundation for the basic conditions, based on this I have been the postgraduate class targeted subscription to the monthly advertising. With these three web site in line with the actual profit model, so that my site in a short period of time by virtue of the guidance of the long tail smoothly into the profit period, in the fight fierce competition in a firm footing. This article by the Nantong Japanese http://www.zuoshan.com.cn original start, reprint please keep the source!