How the Mobile electric trader is crazy from "Singles Day"

Just past the double 11 "Singles Day", known as the most carnival in the history of the shopping festival, Alipay 19.1 billion of the transaction volume is staggering, in this wave of gold absorption, 91 assistants on a few big mobile power dealers performance, only mobile Alipay gains 520 million. What is the revelation behind such madness?





Let's take a look at the following data graph, which is the data analysis of the 91 Wireless Data Research Center on the mobile phone application of 91 assistants in the Double 11 event:





 





from this chart, the beholder, benevolent, can dig out from a different point of view of information and market performance, vaguely can smell the face of the "electric trader mobile" breath. Here are some of my concerns, for reference only.





the application of mobile electric business needs to be stable in the innovation





we know that in the desktop era, search is a lot of people's network first portal, but in the mobile era, users are often more and more accustomed to directly through vertical application to solve problems, not only fast and efficient, mobile phone shopping is also the case. From the last 4 quarters of the app download volume, but also fully confirmed this point, mobile electric business apps show a steady rise in the situation.





However, we also note that 91 of assistants on the mobile application of the download volume upgrade although robust, but the lack of passion, so the urgent need for a needle in order to achieve the miraculous. Of course, this can be a product innovation, but also can be a small new marketing skills. Double 11 such a vast number of netizens held the Red "festival", its marketing significance is self-evident, based on the launch of a series of electronic business activities are widely sought after by netizens, data analysis has fully verified this. Mobile operator app has a significant increase in downloads from November 7 to 11th, and has reached its peak on the day of the double 11 "Singles Day", after which it restores the front level. Therefore, the mobile power of the collective force, the main factor or rely on "Singles Day" as a gimmick bo people eyeball, so that a short period of time to improve product exposure and sales, so the marketing model of natural understandable. Therefore, we can boldly believe that, combined with the active node of the personalized mobile operator app, the future will have greater development space.





Taobao although a single big but the market structure is not conclusive





From the 91 assistants on each brand mobile operator client downloads, Taobao mobile client is a solo show, a large part of the main factor is Taobao pc Internet accumulation of mass user base and user habits, multi-level multi-channel to seize the market share of Alibaba Group's raging ambitions.





does this mean that Taobao is bound to ride the dust? Many facts show that it is too early to conclude. Despite its remarkable performance, but the entire mobile internet is only just beginning, mobile electric business application is also facing many problems, such as mobile phone payment security, logistics accumulation, product display is not complete, homogeneity of serious problems, any electric business enterprises have the opportunity to find a breakthrough in order to bigger and stronger.





Mobile Power Industry competition is bound to be a lasting marathon, everything is just beginning, the market competition has not fully opened, like relying on micro-letter 200 million users of Tencent, can only claim to have only to get mobile internet This ship's "ticket" just, Therefore, the business model of mobile electric business is still in constant exploration, reverie and innovation space is huge.





but it is worth affirming that the dedicated and innovative application of electric dealers will have a place in the future mobile Internet army.





"Grassroots" to Liandro platform is expected to reverse attack





from the chart can be seen, with more Bai Fumi and highly handsome iOS platform, the application of the download is still significantly higher than the "grassroots" group of Android platform, this is mainly the consumption habits and consumption level of the gap between the decision, after all, the advantages of the hardware plainly placed there. However, do not underestimate the power of the grassroots, with the performance of Andro, with a broader mass base of the "grassroots" has long been lonely, the habit of mobile phone shopping has gradually developed, thus bringing an Android platform for the application of the smooth growth of electricity, is expected to continue to improve, strong reverse attack.





from this can be concluded that the future can be perfect compatible with the major systems of the electrical business client, will be the market and the broad pursuit of users, its market share will certainly have a big leap.





Summary:





　　At present, more and more electric enterprises affirm the value of mobile marketing, put the budget on the development and marketing of mobile applications, and the use of mobile applications such as 91 assistants to launch a service platform for more accurate, more effective marketing. This double 11 event produced a huge ripple effect, just a start, the future with more mobile operators app, mobile electric business app will usher in a burst of development.