How the portal site is optimized

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The optimization strategy of portal site for internal connection

The portal is a huge web site with a large page and a wide range of knowledge. Below we analyze the domestic relatively successful portal site "Sina" is how to optimize the keyword.

Sina, as one of the larger portal sites in China, has a large number of users and traffic. But Sina's in-house technicians have made relative optimizations. Can see Baidu optimization and Google optimization for the importance of the site.

Well, let's start by analyzing Sina. First do an experiment, Baidu and Google search for your favorite star, Richie (I am his fans), Andy Lau, or search the latest movies. You'll find out, how is Sina's position so far ahead? Don't be surprised, this is really the quality of SEO team, and technology.

To "Ren xian qi" keyword as a case, we can see a lot of connections in Sina's Richie page, all connected to and Richie related to other internal pages, and each title and description contains all the Yin Qi, and a large number of internal connections to each other. This is the importance of an internal connection to a dependency page. But there is also a point to be aware, not too decentralized connection, try to focus on several pages to optimize.

Then we look at Sina's Richie page, not very beautiful? That's right, don't get too many pictures, code. Spiders know the text, Sina this point in the page has a very good embodiment. The connection appears as text. Avoid spiders can not find the North phenomenon.

Look at other pages, found that many of the "Ren qi" of other stars of the page will be through the keyword stroke text to connect to this page. Import connections and export connections are highly relevant. And the weight of these pages in the search engine also occupies a great advantage.

Conclusion: In the optimization process, we should not just see the external connection, the internal connection of our site is itself a good resource. For SEO, if you waste the internal connection optimization, is tantamount to wasting resources. SEO does not advocate wasting resources.

From: http://www.easybase.com.cn/