How the product manager becomes a prawn from a rookie

Saturday in Hangzhou Pmcaff product Manager salon to talk about a problem, presumably we are also more concerned about how the product manager from the rookie to become prawns, this is definitely 500% reprint circulated more hot topic.

Few product managers are prawns, claiming to be prawns, who dare not say. In fact, said the reason not to dare, that is more, Robin Li said is the product manager prawns, some believe that Ma said he is the product manager prawns also have some letters, but if Zhou said he is also a product manager prawns, estimated half of the letter, half of the people questioned. Many people say Zhou is a rogue, all the products how to play flower play out, in fact, no matter how, we remember are the success of the product, and then meet to recognize the product behind the success of the people, so there is no success of the product, is your one hand with a big key.

I used to not face said that their own vertical search, have done call center, have done this that is done, why do so many explanations for the words in plain language because the product is not successful Ah, the success of the words will have so much energy to do so many products. To do product output logic, coordinated online, like playing a flower like one out, it is not to cool, in order to reflect that I oh today will do ABCD these products demand design, show everyone, not. More is to say that I have the ability and skills to do a good job in preparation for a product, this is definitely the mentality of a different place.

Product Manager The water is also deep, and the industry is also very obvious, as everyone here said, the product manager is probably the distinction between the industry. You a product manager doing E-commerce, run to do the financial product manager, perhaps even a set of knowledge to learn a new article, the same I do today community, do general product product Manager, ran to Google to do web search products, vertical search products, I even rank algorithm, antispam do not understand, How can I be competent? Don't look at me the Product manager title for so many years, honest I'm not OK.

Looking back, in our usual discussion of product managers and product managers involved in the product category, many people can go back and forth, really does not matter, why? For example, we all do E-commerce, now popular, or Consumer-to-consumer, we all have the attributes of consumer C, naturally, whether it is their own users, or positioning themselves as product managers, can largely grasp the needs of users, because you are the user. On the contrary, in particular, to do business-to-business product managers, you need a professional, rich experience in the industry, or you go to a useless people ask you raw materials you understand? Ask you industrial products, you know? Since you do not understand the needs of business users, how do you grasp the business needs of users?

So when we have been working hard to grow up, we are not clear our direction of development. Direction is very important, Friday and an E-commerce company in Zhejiang, a friend im communication time, "Ask so many years of your competitive advantage?" He replied: "E-commerce product design!" I then said: "Now E-commerce sites are full street, E-commerce site product design has become almost universal skills," so he pondered a half-day, expressed confusion. I believe that this friend of mine must have read my question through an RSS feed, maybe today's topic will cause you to think more, including me, I have more thoughts on the reason of my product manager.

There is no direction is terrible, then I also can not answer everyone should go in which direction, because everyone's situation is not the same, the Environment Department, knowledge composition, interests and hobbies are not the same so their own way to walk, walking on the road-this time, Lu Xun said, today installed a palindrome to steal a sentence. Since we are not prawns, then we all think of themselves as a rookie, but the difference between birds and birds is very large, because the woods are very big what birds have. I look back at myself, I am in the product so many years, not a novice rookie, quite a leg can be tied to the sandbags can still be stuck, the file of the rookie. This process I can share.

How to do products, in fact, is more fortunate, fortunately, there are some product managers have the same characteristics: good thinking, delicate, strong communication skills, understanding, understanding, persistent, and not rigidly adhere to the details, but a start out, everyone is a performer, work. The company's standard for working people can work, work, well done, this series of requirements so that you have to learn the skills of Internet product managers, such as use cases, processes, prototypes, to these basic skills can not learn for their own use, I can clearly tell you want to be a rookie when soon, will soon die. Now the company, noisy, you think? It's real!

But now a lot of misunderstanding still lies in the skill itself, the skill is the end job, in the big level decides your end good, but this bowl, you in the end can stabilize, the big skill cannot only factor. The product managers of many small companies never come to the meeting and are familiar with the process, which is often the process of getting a raise, and it feels good to walk all the way because I've felt that way. But you will find that you focus on the product itself, and many factors affect whether you can go higher and see farther. Your eyes are not other people will not do, you will do you have pride, not. Because to pay more attention to product team, product development, in a very good way.

It's kind of like teaching you how to behave, in fact, this survival skills regardless of which company in which the unit need to make it clear that you do not just do products, but also pay attention to people and products, people and people, people and company team, product and company team relationship, because it is a social relationship, we do a thing, Even a speech will affect a lot, so this people have to cultivate their own. Do not see the situation move, do not move hurt others, but also be nakedly, many people are really disgusting, but you may also be powerless. Of course, I do not advocate both sides, product managers should have their own personality, their own judgments, their own way of thinking.

Thank the 19 floor to do the operation of the classmate, so hard to Pmcaff salon to do the conference, prepare fruit gift reception, he spoke in the venue I was also impressed: "Last year to Hangzhou, accidentally learned that the position of Product manager, has been learning from the scattered information, to today the product manager has a very intuitive understanding, Product managers should have their own set of thinking models to do it. "Yes, I'm very much in the same position!" Without a product manager forming his own thinking system, certainly not a good product manager, the current product manager is the industry, a lot of people cross-industry will not be successful, but in many cases, because they still want to do the executive, the concept of implementation must be hands-on, so certainly not. But if you do: "Products" from the big product level to understand, in fact, is also not.

After looking at the 7 habits of thinking models, mental models, leadership, and highly efficient people, it is really important that many successful people actually grasp some key general principles and form their own way of thinking. Thinking to determine the way out, and now many people here are product managers, in fact, I would like to ask you have envisaged through their 3 5 years of hard work, the next job is what? What are you capable of, or what kind of treatment and position can you enjoy? This is very practical. Because I am Alibaba product manager, Alibaba does how good, the performance has how good, perhaps everybody will treat me more, regards the company one member. Here are the company's product managers, senior product managers, and even the director, but we personally, now everything is attached to the current company, I do not know what this means, product managers can do a lifetime? Is it a youth meal?

Of course, I am not advocating crisis theory, or to persuade people to change jobs, but from the perspective of career development, how to better look at their own development, or their own value of the landscape and depth. Work we must be a step by step on the ground, your output will be possible to win a greater harvest, but I believe that we in this process is constantly cultivate and improve their way of thinking, knowledge is bound to benefit in this process. Business, team motivation, marketing, I believe that we are smart, diligent, with a sense of passion, but also can know how to share the passion of the group. We look around, do not have three years, five load we also do not need to 100% is positioned as a grassroots.

Thinking model is very key, this thing is like the Enlightenment, is our core ability, other skills, knowledge as we can learn, this is nothing but addition, and then after a period of time does not become a subtraction, and then to review and then become an addition. My English is not particularly good, but I in terms of methodology, suddenly I one day or everyone one day in a specific environment, do not learn English can not communicate the Ministry of Life, I believe we all learn particularly fast, especially good. Not only English, Chinese people are very smart, English, German, French can learn, even the Japanese Japanese many of us have learned from time to time, but also out of a few words. Isn't it?

My eyes rookie is to learn to walk, and then learn to run, then found not to run themselves, may feel that their running appropriate. The extension means that the Internet Product manager at the beginning of the discussion of skills, is still in swaddling, and then slowly put into the company to learn to survive, and slowly formed their own way to see the problem thinking, forming a problem-solving ability, These capabilities are common to departments that can be replicated elsewhere to benefit.

As we have always said, "Tao" is the law, is the law of nature, the law of life. "Tao can be very way" that is, the law of life can be recognized, is controllable, but not what we usually know. , but finally is a resource operation level of things, for the resources of everyone to see this problem will have an understanding of their own, I do not say anything, anyway, good resources for the operation of the cycle of time, word-of-mouth, we all benefit. Many product managers go out to start a business, not to work, because there is resources, not just the eye. How to cultivate and accumulate their own business resources, to find business opportunities, let's think about it.

Finally, I firmly believe an old saying: "Conscientious, the sky is not negative, burn their bridges, Brighthole Qin Guan end belongs to Chu, have the ambition, the matter unexpectedly becomes, the hardships, the 3,000 Yue Jia can swallow Wu, in the product road, in the profession reason, everybody has been to insist to do well, believed that has the depth to have the height. Long, see the problem to see the industry to see more clearly!

This article comes from: Product manager How to become prawn from rookie