How the product manager deals with art

Art Good? is the product manager and art match? is also a question worth considering. The name of the art designer is a bit vulgar, as many companies call it.

Because no matter is the webpage, or the software, the first presents to the user is the vision. So there can be no interactive design, but must not have no visual design! After all, the user is not feeling the interaction itself, usually the interaction exists in the invisible, but a design effect is very light, very clear, very natural or users are more concerned about.

But as a product manager, we do not have to deal with the art of product managers, bosses, programmers, as well as the smooth. Because the first 3 categories of people are good at logical thinking, but it is likely that art will only live, the arts understanding and play, more by understanding, by inspiration, by play, not by logic itself.

So in the day-to-day work, we may hear the dialogue scene: "

A: Is this page too ugly?

B: Yes?

A: Isn't it? I think it's too loud anyway.

B: So how do you define fancy? Do you know anything about art? Do you understand color?

A: Anyway, the user certainly does not like it.

B: How do you know that users don't like it, or do you not like it?

A: You can change it again! Then leave without words ...

There are times when I, as a product manager, have been unable to communicate with http://www.aliyun.com/zixun/aggregation/10243.html "> visual designer" in very close language, telling him I want this style, Users want this style. So it also leads to visual designers because of the existence of the process to do a lot of versions, do different styles, you may not be satisfied with the end. Why is it that many times the results are not ideal, where does the problem appear?

A little summed up, the problem analysis, probably divided into several aspects of the investigation.

First, the Product Manager link is not a one-sided problem?

1 is the product manager clear what style effect you want?

Many times the product manager actually does not know the product wants to make what kind of, but dared not let the designer to play, therefore may put the product line diagram to the designer to design the time, later said an intention the style, for a while thought that style is good, such several times down will let the designer feel puzzled.

After all, in this product planning, planning and orientation of the user, product managers are very clear about the product-oriented user is probably what group, if even product managers do not know exactly which direction to design the effect, then the visual designer must also want to not understand.

2 The Product manager wants the style effect only is oneself likes, or the user wants?

There is a misunderstanding must be difficult to come out, that is, many product managers, including the boss, are not clear to want to do the style in the end is their own preferences, or really understand the user, to visit the user, really feel the user needs, is the user like.

A person in the field of their own good expectations, often bring their own tinted glasses. So usually this mind-set is very cup-like, and usually you hear: "I don't care how, I just want this style!" "This time we all understand, so when you want to know the style effect, don't be too yourself."

3 Product manager want to clear the style effect, is not also let the designer understand?

The visual design has the specification to say, the product manager finally thought clearly wants the style: "Wants to web2.0, simple, the page looks very light, the user likes", this time the visual designer again confused. He doesn't understand the concept of what users like.

Because logical things can be drawn, words can be written, but the product manager itself is not a designer, they think of the color, the effect is probably no way to organize through the language, nor the ability to draw out through PS, so the heart know what to want, but can not let visual designers also know is a kind of pain.

Second, the visual designer link is not a one-sided problem?

1 visual designer still not enough understanding of product understanding users?

A version came out, the effect does not understand, so another version came out, the effect is still not understand. Product Manager may feel that has been said very clear, but every time the designers come out of the version, the feeling is the color adjustment, feel still do not understand the product, do not understand the user.

Many designers are very attentive, but many designers do not feel certain things, because many times the understanding of things to the source of their knowledge in life, understanding, so the situation above is not strange. This still takes time and process to accumulate.

2 does the visual designer not have enough time to design?

Want to want a good work must give designers time, many companies also have the design of the players, but you will find a long time later, a lot of people design works like no bright spot, a lot of places are also handled carelessly. The product manager could not say what was wrong, but could feel it.

So in particular, a more anticipated work to time, must consider time. Don't just care about the result itself, but forget the process. Many designers are not designed to design a piece of work, but rather to go through some basic skills to Photoshop just to accomplish a task.

3 The ability of visual design, personal style caused?

There are differences between people, visual design and visual design will also have different styles, some visual designers in the GUI aspect of the design is particularly gifted, the design of the icon, such as special texture, and some designers are only good at large plane, or some are not good at illustrations, not good at industrial design.

There are also differences in ability, so to fully understand the background of the designer, works, good at, let the most honed knife cut the most difficult to cut the vine. Not every designer is omnipotent, do GUI designer does not necessarily let him do illustrations on the good, the opposite is the case. Of course, you can also see whether the designer is doing it attentively.

Source: http://www.kuliqiang.com/?p=3047