How the search engine affects the ranking of the site through user behavior

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How does a search engine affect a site's ranking through user behavior patterns? 1, most SEO people think that search engine ranking algorithm is now more and more consider the user's behavior patterns on the site. For example, how long does the user stay on the site? What pages did they read? What is the access path? Most SEO people think that search engine ranking algorithms are now increasingly taking into account the user's behavior patterns on the site. For example, how long does the user stay on the site? What pages did they read? What is the access path, etc. website promotion. Wait a minute......

So, how does the search engine affect the ranking of the website through the user behavior pattern? Let's give you a very simple example. If a user searches for "stock" this keyword, click on the search results in the first site, 20 seconds later click the browser back to the search for the interface, and then clicked on the third site, in the third site to see multiple pages, and the third site to add a bookmark, In a few days, the user has directly through the bookmark to click on the third site to visit, then Google from this series of user behavior can draw what conclusion? 2, it is obvious that the third place in the site for users more help, more useful! If this behavior is repeated in many different users, Google will definitely put this factor into the rankings. In the long run, the third site is likely to be ranked in the first place after the search engine updates!

So far, search engines have had difficulty collecting user feedback and information. But there are signs that search engines are aggressively developing tools to collect such information. When Google launched the free website traffic Statistics Analytics Service Google Analytics, I personally felt sure that Google was really thinking about user behavior. The predecessor of this traffic analysis service is urchin. is to pay, Google bought the whole company, and then free of this very good service to the webmaster. Why does Google do this? Obviously, they want to collect the behavior patterns of ordinary users on the site. For example, your site uses Google Analytics Traffic analysis service, and when you analyze user behavior patterns, Google collects this information.

Of course, the user behavior model into the ranking algorithm may also be used by cheaters, like Alexa ranked the same. Many people through a variety of cheating to improve the Alexa rankings, this situation in the Chinese site is particularly serious, a lot of sites to see that there is no way to have so much traffic, but the Alexa rankings are very high! 3, if the search engine to consider the user's behavior model, it may also cause more people to use similar cheating means. For example, after searching from different IP addresses, click on their own site, and then never return to the search engine. This can be done automatically with software. So the user behavior pattern and other traditional ranking algorithms will certainly be grouped together, and the user information usage must be very cautious! So we have to use this ranking factor to do a good job of the content of the site, only the content of the site is useful to users, they will be dependent on your site! And then become a loyal user of your site, and once you have a group of loyal website users, all of your network marketing can be carried out!

Since we want to use the search engine to bring us traffic, we must give the search engine like things, of course, the original content of our site is to give spiders the best things!

This article is the original manuscript, this article by the movie Heaven Http://www.520dianying.net original, reprint please specify the source!