How the SEO team should talk about single skills

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Once the author also has a small team of 4 people, the performance is not too good but one months can also receive 2-3 single, because of various other factors, we do not continue to go on, do not know whether to escape or another choice, in short, I feel very regrettable. Saw an article the day before yesterday, tells me and the customer to talk about cooperation, very confused, resulting in the end of the customer from the intention to become no intention, this is really terrible. So I want to write an SEO team how to talk with customers about a single article, one is to help those who talk about single experience less friends, the second is I do not want customers to misunderstand SEO.

First of all, we have to understand the type of customers, customers are divided into two types: 1. No website, and no understanding of SEO. 2. Own the website, but does not have the time or other factors to carry on the SEO. So my share starts with the two clients.

1. No website, and no understanding of SEO.

One of the more difficult types of cooperation. But this kind of customer generally has a common denominator, that is to have the entity industry, probably in an event to understand the role of the site and SEO effect, so want to try, but dare not rashly, for such customers how can we talk to let them pay to cooperate with us?

I think that when we talk to this kind of clients, we should start with 4 points, namely:

A. Selection and analysis of keywords for the customer industry

B. Competitors

C. Quotations

D. Relieving doubts

Let's analyze these 4 points, first of all, we want to the customer in the field of the Industry keyword screening, in the determination of good key words, we go to analyze the field of the optimization of competition, when we do this two points, the heart should have a bottom, can make this single also have a certain grasp. But customers are concerned about the price, we can according to the above two points to carry out a price budget. Because, this kind of customer does not understand SEO, we must answer his all vague question for him, for example SEO effect, can bring to his business directly what? And so on, we should not exaggerate, we should start from ourselves.

2: Own the website, but own no time or other factors to carry out SEO

This kind of customer is relatively good to talk about cooperation, because most of their business is through the network to obtain or indirect access, the reason for finding us is to rank or see their competitors to bring benefits far more than their own, for this kind of customer we have to take mind, Because their competitors are doing SEO and have some effect.

For this customer we can still start at 4 points:

A. Analysis industry, keyword index, accurate choice of keywords

B. Analysis of the Web site. The reason why the website rank is not ideal is because of the problem of the website program or other reasons.

C. Compare competitors. Why can competitors exceed their customers, is the optimization of the strength or the website program?

D. Give a proposal and make a reasonable offer.

We are talking about cooperation, remember that we must be realistic, from their own, to see whether there is the ability to do this work, if we can not, must be rebuffed customers, and to convey a sense of customer: SEO must do. At the same time to strengthen their own.

Here are some tips for us when we talk about the list:

Tip 1: Do not guarantee SEO results. Perhaps you have 10 years of work experience, perhaps you have a search engine research in place, even so, do not promise the future of the customer's optimization effect. Some customers are not using the site to profit, such as Leyuanbab he just wants to have a good brand keyword ranking. There are too many uncertainties in the work process that you cannot control unilaterally. You want to describe to the customer if the SEO successful, what will be the effect, and the data to show your ability.

Tip 2: Set optimization goals rationally. Similar to the first one, when you sign the contract, must be reasonable to set the optimal results, not ambitious, do not let customers think you can, but you do not get the results of the commitment, combined with their ability to do a practical goal, so that customers think you can, and very relaxed.

Tip 3: Show the transparency of your work. You may not agree with this, because many teams in the customer to make a single, often do not say the optimization of the step is what, but the customer is expected to see his expenses reflected in which aspect and will get what effect. I think we can fully show this to our clients, not only to gain the trust of customers, but also to supervise ourselves to remind ourselves that it is the driving force of work altogether.

In fact, for the business of this work, a lot of time is a talk, everyone has the method of everyone, everyone has the opinion of everyone, is this truth, but one thing is not change, that is the purpose unchanged.

This article is original by Alan, reprint please indicate every day Lok source childcare net http://nutrition.leyuanbaby.com/