How the site structure is set to be more favorable to rank

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Before we mentioned that want to make the site ranked Good Foundation score and user satisfaction score is essential, the basic score including the chain, content quality, the chain, open speed, and so some basic factors, of which we should pay more attention to, that is the structure of our website, When our title and navigation positioning is good, we will start to do our site structure layout, the structure of the site is not only a site based on the score, but also affect the user satisfaction score, The structure of a Web site directly affect a user to come to the site when it can quickly find the content he needs and try not to spend too much time cost, today to share with you how to do the site structure can be more conducive to our site rankings.

Comb the whole station structure

We may be relatively difficult to structure the layout of the site, mainly for two reasons: 1. Our systematic knowledge of the structure of the site is lacking. 2. There is no good understanding of the structure of the website.

We may have a wrong thought. Want to one-time on the site's home page layout and the organization is designed, because our site structure is the need to fine-tune the gradual optimization, so that the structure and layout of the site more in line with user experience design.

1. Tree-shaped structure

Basically all of the small and medium-sized sites are tree-shaped structure, tree-shaped structure is the most basic structure of the Internet, but also i we must abide by.

The main form is: Home → site navigation directory → site subdirectory → site page

This is a four-storey tree structure, the sibling directory is tied to each other, the level is continuously subdivided.

Tree structure for the user to find content is relatively convenient, the user can be based on a layer of breadcrumbs to find, if our small and medium-sized Web site is not a tree structure but ring or other structure, the user in the search for what he wants is very difficult.

2. Hierarchy Advantage

Many times the site will take the form of a directory Drop-down box, although the form of the dropdown box is also a tree structure but will affect the level of the site.

The less the tree structure level is more conducive to the inclusion, because the level of less at the same time will reduce the crawl level of spiders, but the level of too little will have a disadvantage, because the level of too little will lead to product or page more, this will directly lead to the dispersion of weight, Because the product and the page too much we put them all on the homepage this is very unfavorable to the user to choose.

So we have to consider the level of advantage, but also consider the user's choice of time.

Ii. URL Path

We want to do a good job of site structure optimization is inseparable from the URL path

1. Pseudo-static, dynamic and static paths

Of course, we use the pure static path is the best, then pseudo static and dynamic compared to the dynamic path pseudo static path does not exist too much dynamic parameters, while the user has good friendliness and facilitate the spread.

2. Parameters of the path

There are corresponding parameters in the dynamic path, a dynamic path in each of the equals sign is a parameter, the path of any more than three parameters are not conducive to search engine crawl, and even search engines are not recognized, and pseudo static can effectively prevent the path of the very use of parameters, only to retain our commonly used parameters, For example, the pseudo static in WordPress is only commonly used parameters.

Therefore, dynamic path is not useless, dynamic path parameters are common parameters and no more than three or can be used.

3. Breadcrumbs and breadcrumbs

Do not wantonly to the breadcrumbs inside the home page change to the site name or keyword.

4. Directory path settings

To set the directory path, whether pseudo static or static, for directory path settings we can set to the directory name of the pinyin, but generally more than two Chinese characters phonetic path user is difficult to identify, we can set the directory path to Baidu search to see if Baidu can identify the Chinese characters, So we can use more than two characters to express our catalogue.

5. Length and propagation of the path

The length of the path we defined as not more than the length of the regular browser address bar input box, if more than the length of the user browsing and reading is very difficult, and the path of replication is also very difficult to directly determine the path of the spread of the poor.

Iii. layout

1. Main points of home layout

(1) User experience layout for the user experience layout we want most of the industry users need most of the content placed to the front, the title of the key words in the top of the keyword before the content placed to the front.

(2) Importance order whether it is a navigation directory or a round map and so on must determine the importance of the order, such as navigation and navigation is more important to the left, the first round of the map is the most important, if the importance of change, then our position is to be relatively different.

(3) Content integrity for small and medium enterprises content integrity is mainly refers to the user of a site's credit rating, so a small and medium enterprises website must contact us, about us, their own cases, The specific process should be what we are products → We are what the company → how to contact us → how to prove that we are the actual existence of a certain qualification of the company → why to buy our products → we now have what activities and concessions.

For the mass type of industry website content integrity should have data search, product comparison, the most basic common sense, enterprise or company profile, qualifications, cooperation cases.

(4) Change speed

Our layout needs to be constantly adjusted, when our user needs change, the importance of users change, and our structure and layout will follow the constant adjustment.

2. Layout of inner pages

1. Advertising

First of all inside the navigation below do not put ads, body content above and the text inside do not put ads.

2. Internal chain processing

First of all we have to fix the number of the chain, then for the relevant recommendations we need to see how many users have hidden demand, according to the user's invisible demand to fill the chain.

Summary: The site structure and layout of our site base score and user satisfaction score is very large, in the structure and layout of the site we must pay attention to every detail, see if these details are beneficial to the user, When our site structure developed later in the later we better according to the needs of users to adjust our layout, such as the site (http://www.51shiyanji.net), pay attention to the basic details at the same time, more consideration of user needs.