Site structure is the basis of SEO, to build a site structure conducive to SEO Need to understand the search engine (Baidu) SEO rules, where you need to discuss what kind of layout is most friendly to search engines, search engines can also be seen as those layout, search engine development What are the rules?
Code optimization
① flash, asp, html how to optimize
Station flash stations to be further optimized for the site head, Flash code just set the code inside the page entrance
Asp code will be included in the search engine, but included bad results, but the rankings are generally not high, the first pseudo-static path after the static page optimization method to deal with
html code is what we call the static page, this page is search engine like, if you want to further optimize this code, first, compressed code, the second tree structure writing code third, remove the "malicious" code
② code optimization principles
The more important information on the code above the multi-purpose div + css style compression page length control Home size to be compressed
Flash, js and other code less
Code that is less accessible to search engines, such as frameworks, often checks if the site is linked
③ recognize several kinds of optimization code
frame (<frameset> </ frameset>) This is the framework code can be a good layout Web site structure is not easy to deformation, but the content inside will not be search engine recognition.
Recently it was found that a <nofollow> nofollow </ a> banned Baidu Spider from accessing a link address.
Path optimization
① hierarchical path
When the path to set the level, such as the domain name www. ***. Net.cn for the home page
Section page with www. ***. Net.cn/news/
The list page is www. ***. Net.cn/news/ list1 /
Detailed page with www. ***. Net.cn/news/ list1 / 0001.html
Clear, good hierarchical path is good for the site, according to different circumstances you can specify a different path program.
② understand the domain name level
What is the domain name level
"First-level domain name" is in the "com, net, org" prefix before the domain name, such as &&&. Com
"Second-level domain name" is in front of a domain name plus one, such as www. &&&. Com
"Third-level domain name" is added in front of the second-level domain name, such as yida.www. &&&. Com
Top-level domain name theory can be divided into an unlimited number of second-level domain name, the upper-level domain name can be divided into an unlimited number of lower-level domain name. However, the configuration of the server limits the number of domain names. For Baidu, the second-level domain names of the same top-level domain are regarded as different websites without significant weight impact on each other.
③ multi-channel mouth of the establishment
Set more channels for the main information
In the important page (home page) placed most of the entire station channel
Check whether there is a path fault, path fault on the site included adversely affected. The fault directly lead to the difficulty of crawling Baidu.
SEO and site structure, code, path exists, there are many in-depth understanding of the content. From a cognitive point of view, is the SEO and website procedures, website building knowledge.