How the site user experience optimizes

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Website User Experience Construction is the website SEO optimization kingly way, just like each of us's character, personality influence life, the website user experience is good, the website visitor likes this website, even if the search engine put your website all k light, will not have the very big influence to you. The site's user experience is reflected in 2 indicators, the first is the site's bounce rate, the second site's access time is long. So what should we do to reduce the site's bounce rate, increase the length of the site visit? Today Zeng Weijian http://53seo.com.cn/will lead us to analyze these 2 issues from a strategic perspective!

Bounce Rate Optimization

First of all we have to brush up on what is the site bounce rate. is the site visitors to the site, immediately turn off the site and the site in the proportion of total traffic. Why would the site visitors turn off our site for what reason? If you go to a website, you'll probably shut down a website for whatever reason.

The following are some of the factors that led to the immediate shutdown of our site by the visitors.

First web site is slow to open

When a user through search engine search keywords in the end of our site, if the site is very slow to open, users wait for a Half-day page can not be displayed. The user will immediately point to the Red fork in the upper right corner and turn off your website. This is a need not to think more can come to the conclusion, like 1+1=2 so simple, your site can not open, I should wait, I wait for the time may have been in other sites that find the answer.

The first problem we have to solve is the speed at which the site is opened. About the speed of the site to open the problem we have said many times before, such as from the server's point of view to optimize: the site to the domestic, the use of dual-line space, increase the bandwidth of the server, such as the previous use of 10M bandwidth server, now replaced by 100M.

Second, from the site itself to optimize:

1, reduce the volume of Web page code:

A. Compressing the head of a Web page

B. Use of relative addresses

C. Do not use table. Use div to do site layout

D. Use small size pictures (or fixed large size) to suggest that the site size does not exceed 100k.

2, JS processing, including:

A, the JS code in the page footer.

B. Merge JS, the number of requests will be less.

The dead link of the second website

We all should have such a search for physical examination, when you go to search for certain keywords, in the SERP page click Results, will find that some pages have failed to open. What are you going to do?

In other words, the second factor that we reduce the site bounce rate is to reduce the dead link of the Web page. Here's one thing to say. If a URL is not open for a long time, then the weight of the URL will certainly be reduced, there may be no rankings, most of the above is because the server is unstable, resulting in a temporary page can not open. So we must use a stable server.

Third do not do title party

Our page content should be very relevant to our title, and if you use a very attractive title to attract users to click on our site, but when you open the page, the discovery of content is not the case. There will be a feeling of being cheated. So we have to be down-to-earth and realistic, we have to use content to retain users, so that they press the keyboard ctrl, rather than press CTRL.

Iv. Show important content in important areas of the website

What is the most noticed area when visitors visit the Web site? There is a Nielsen F shape Web browsing mode.

Site visitors to our site, he will first look at the head of the site, including the main navigation of the site, or the sidebar, and then the area under the head, since the site's visitors to the site's first impression is the F-type area of content, then we should make good use of this limited space. Whether from the product or from the page beautiful, we have to give the site visitors the best feeling, in this area we want to put our most core products, to put on the most relevant products with our keywords. In beauty, we need more kung fu. This is what we say next, reduce the rate of the site jump 5th, the site beautiful

Four site Beautiful

It's easy to start a website. But to make a nice site, it's hard for users to look at a site they like. Here to tell you a concept is UEO because the site beautiful design is an open concept, we all only know that we want to do a very beautiful site, but in the end to how beautiful to what extent, the specific requirements of what is not conclusive. This needs to have design inspiration, so the artistic beauty is very good art everywhere Rob to want.

A Web page looks pretty. The interface is simple, generous, rich in color, visitors to the site after a glance to continue to see the second eye. We all like beautiful things. Contrary。 If a website opens very ugly and ugly, will you continue browsing his pages?

Authority Five

Authority has an invisible power to make others believe in him, to follow him, to change for him. Why, because he's authoritative. Also used on the website. We all know the website of railway reservation! We open this website, his interface is beautiful? Small nose small eye. Did he put important content in the core area? No, everyone. This site is for booking. But the booking is on the left side of the place. And often not open, but why people still so cow B. Because of his authority, he is the website of the Ministry of Railways, of course, this is only a very extreme example.

How should our ordinary small web site establish authority? We make the cards according to Common sense, the first content to be formal, high quality. Second, through some state organs or groups of certification such as site guards, integrity, such as site certification, there are many. Anyway, it's packing.

Six reasonable user lure

Sometimes we visit a website, roughly glanced after found that there is nothing we want to get, just when you move the mouse to the upper right corner, found a line of red words, click here to receive free Haagen-Dazs ice cream Ball 2. Do you still close the website?

Although we do not have Haagen-Dazs, we have to make good use of this!

The above 6 points is a way to reduce the bounce rate of web sites. When the site's bounce rate is low. We have to find a way to extend the visit time of visitors to the site to increase the stickiness of the visitors. Increase access time for site visitors

from another angle. is to increase the site's per capita browsing PV. The higher the PV site, the proof of the site's stickiness is higher, of course, the longer the visit will be longer! Beijing SEO Zeng Weijian Original, reprint left this SEO blog http://53seo.com.cn/address!

Increase the length of web site visits

First in the page content with the relevant very good links

Visitors to the page to show the page is very relevant content, so that visitors unknowingly click on these links.

The second appropriate setting for paging.

Content appropriate circumstances, set a reasonable page, let visitors see our site more pages!

Third, set up related content recommendation on the page

Set the anchor text within the chain, some rankings plus links to play an explanatory role!

These 3 is a good way to increase the PV capacity of the website

If a site is very low bounce rate, each visitor to the site have seen a lot of many pages, that this site is not a good site? This is not a search engine to judge, we look at these data can prove.