How the small and medium enterprises should go on the network marketing mode

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The last few years of internet marketing is ubiquitous everywhere, in 2006 Beijing only more than 1000 small and medium-sized enterprises concerned about internet marketing. According to a survey of small and medium-sized enterprises on the network marketing or have a relatively high degree of trust. 67% of small and medium-sized enterprises still believe that internet marketing can be a significant contribution to their business. In addition, in 2001 China has more than 70,000 companies using search engine promotion, and then in 2003 the number of enterprises has reached more than 26 play, 2006 reached more than 640,000 so in 2012 this year can be thought of and is already everywhere including the traditional industries.

A lot of small and medium sized enterprises have already tasted the obvious return that the network marketing brings. In Beijing, a number of silver talent evaluation network manager Zhou said: "Our company's website in a short period of one months to achieve the flow and consultation volume Ming Ah to improve." Therefore, network marketing as long as we do so will be small and medium-sized enterprises have business promotion. So is network marketing really so smooth?

Network Marketing has five misunderstandings

In China's home page of the network Marketing meeting, from 25 small and medium enterprises representatives and network marketing experts on the Status of Network marketing, network marketing value, network marketing development trend of exchange and discussion. According to the current situation of small and medium-sized enterprises in China 2/3 of enterprises have been friends chain their own websites, then 1/3 of enterprises use network marketing. The current network marketing situation is that the search engine has more than 84% is also the most popular network marketing services, in some economically developed regions, more than 50% of the enterprises to carry out search engine bid promotion services, but Alibaba and Yahoo search is also the mainstream of the domestic network marketing approach.

In this first China Network Marketing symposium, experts summed up, to guide the network marketing of small and medium-sized Enterprises, the network marketing of small and medium-sized Enterprises five big misunderstanding: the first purpose is not clear, there are many enterprises in the network craze blindly follow the trend, there is no clear goal and strategy, to the end, resulting in a waste of a large number of human and financial resources did , second: There is also a department of business is the pursuit of the form on the site to do is very good-looking but there is little information inside, not be able to attract customer content, third: There are also some enterprises think "wine is not afraid of alley deep", as long as the site do not have to promote, and then the site is like a company's façade does not carry out propaganda is there waiting for , so there is no return. Four: blindly choose the internet marketing model, there is no screening and planning investigation. Five: Some companies do not know how to evaluate, no tools or no special staff.

To get out of the misunderstanding Network marketing promotion is the core

In the network marketing has three main links, the first website construction is the core second network promotion is the core third, the customer service is the safeguard also double core. These three stages are essential and important in network marketing. Can not be missing any of these links, otherwise is to use the best is a marketing tool, can not convert customers into turnover. So what kind of promotion model is suitable for small and medium sized enterprises? In the current common search engine promotion on two fronts, on the one hand is the search auction and natural ranking of these two models. Search auction Promotion is an effective payment promotion model, Baidu, Google, Yahoo, search and so on to provide the largest service providers of such products, the charge is to promote a fixed fee for the promotion, can be a monthly fee, can also be annual fees.

With the domestic network marketing cognition from the previous concept to pragmatic, the domestic internet industry has also become mature, especially the network promotion services. Many enterprises are through the network to promote products to obtain a large number of potential customers, more and more enterprises have tasted the sweetness, at the same time, the domestic Fox king manufacturers have to share the cake, according to the IRIS Statistics, network Marketing as an effective marketing mode, advertisers demand and market size in China's rapid development, Annual composite growth rate of more than 50%. 2003 China's network marketing market size of 1.82 billion yuan, 2004 growth rate reached 74%, the market size reached 3.17 billion yuan. China's network marketing market is expected to reach 7 billion yuan in 2006.