How the tourism industry uses the internet for free publicity

Tourism is a project involving "travel, travel, housing, food, shopping, entertainment", which is highly correlated. The development of tourism can bring people, logistics, information and capital to a region, and can drive related industrial development. According to the statistics of the World Tourism Organization, every additional direct employee in the tourism industry will increase the employment opportunities of the whole society by three to five persons, and the tourism industry will increase the relative income of three or four yuan by increasing the direct income per yuan. The role of tourism in promoting economic development, the economic benefits of tourism and the ability to earn foreign exchange have become more and more important. Whether China's western development or the development of poor mountainous areas, the tourism industry as a priority development.

The vigorous development of the tourism industry has also put forward the corresponding request to http://www.aliyun.com/zixun/aggregation/32714.html "> news media's propaganda report." The economic benefits of tourist attractions and the distinctive image of scenic spots, cultural connotations and visibility are directly related. This is to a large extent rely on the news media coverage, especially some newly developed scenic spots, but also need news media coverage. On the other hand, people's lives are rich, they want to get out of the house and go abroad to see the world outside. They urgently need to get more information about the tourism industry from the press, radio, television and other media, and get the guidance of tourism. This requires the news media to increase and increase the weight of tourism reporting. With the increase of the mass of the news media tourism report, it is necessary to keep up with the research work of the news theory, theoretically to clarify the characteristics of the tourism interview report, the special law of the tourism news, and some special requirements to the editors of the press. In this case, the issue of tourism news is referred to the agenda of Research. Therefore, we say that the concept of tourism news is the inevitable demand for the development of tourism, but also the development of national economy to a certain stage of the requirements of the news media.

At present, big tourism companies are advertising bombing, but when you are in the huge amount of advertising spending a lot of money without effect, how should you deal with it?

Yesterday, Hainan Dragon travel agency Wang always asked me if there is any way to be able to carry out free publicity, but also effective. Because their company does not like the big company, invests so many advertisement expense to carry on the marketing. At that time I answered, see You do not like to do. You might say, "There's a free lunch in the world?"

Big group, big Enterprise please go away! As most of the "non-large" enterprises in the tourism industry, the following strategies can be used to achieve the effective spread of the brand, and-free:

1, rural advertising quick

The director of the National Tourism Administration, Qiwei, did he say that? The rural tourism market is very broad. However, the characteristics of large base, wide distribution, low consumption capacity and dispersed consumption of the main body of the rural tourism market have increased the cost of the travel agency's market development (mainly as transportation cost and personnel cost).

In the course of training for the Hainan Shenzhou Travel agency, the company has suggested that Li: Relying solely on the relationship marketing is too tired, and not on the quantity; The three strains of the street and farmers in rural areas on the wall to brush advertising, the effect is very good, this is an early method, but also effective method, and now this method is not outdated, the key is cheap.

On the policy that: through the above methods and some of the scale of market development tools (such as commissioned by the Village committee to organize customers), travel agents to the market risk to the lowest, but also to obtain considerable income, make up for the autumn and winter business volume of the shortfall, so that the off-season is not light.

2, travel soft wen ren you cast

As a keen tourist marketing person, you should see, under the market economy this pair of invisible big Hand's manipulation, the media competition is increasingly fierce. A large number of media, a large number of pages in need of valuable articles or news to enrich. It is impossible to write the content of a monthly or even daily media Travel page by a handful of reporters or editors. Then your chance will come.