How the Web game platform goes on

Some time ago a friend asked me, some of the operating mode, can do better than 4399, 37wan platform operation?

I thought about it, if you put aside the operation strategy, the operation of individual competition, at present, the major platforms in fact do almost, because others do well, will be copied immediately. There is not much difference in tactics, in fact, the platform between the competition is more intimate with the player.

The same kind of service, to create a different sense of the player, then the difference is not reflected in the operation of the above, but the concept of operations above.

Of course, it has to do with the operators, but in a large company with clear organizational structure, functional and accountability, the personal impact is limited.

Friends tell me that they don't stay in the conceptual stuff right now and need to perform the details. I think an operator, without their own operating principles, only know to do, and do not know why to do is very scary. It is like refining a martial arts, but do not cultivate internal strength, that is not to put a showy, a punch will fall.

My personal summary of the main points are as follows, welcome to Exchange

1. Outstanding Platform

There are a number of web game platforms, how to let players remember their own platform is the first step in the operation to work.

If it is a combined transport game, not only the players remember their own platform, but also let the players stay here, not to the official website.

Ideally, the player is not aware of other platforms, and the second is to let players think that their platform is official and that the worst lets players remember our platform.

So, what are the means to highlight the platform? It is common to have a novice task tag collection, exit the game pop-up tag collection.

Where is the operational space for the operator?

(1) ingame notice

Ingame Bulletin is the official interaction with the best tool, the player through the ads into the game after the most easy to see is the Ingame Bulletin, and Ingame bulletin can be long-term bombing, forcing players to remember.

(2) Intimate service

Other platforms do not have you have, other platforms some better than others. Provide some useful and comfortable functions to the players, even if it is just a warm greeting of the festival.

(3) Brand promotion

What is the brand value of the platform? If not, then create. To give players a good brand concept, convey positive and optimistic values.

2. Removing obstacles

When players enter a new game, there are many questions and questions that naturally arise. How to play the game? What are the benefits of recharging? What are the activities of the game? Where to pick up the novice gift bag? How to contact customer service?

The second step in the work of the operator is to help the player remove these barriers and reduce the player's sense of strangeness and frustration.

Most players are lost in this phase, the operators have to do in this phase as far as possible to reduce the loss of players. If the controls are right, then the rewards will be great.

3. Increase in length

When the player adapts to the game, it is often in a hesitant phase. Play the game is also comfortable, type a bit like, but do not know how to play down, whether it is worth playing. Or will compare with other games, before playing a game seems to be the same type, do not know whether there is a fun.

The third step in the operator's job is to keep the player in the game as long as possible, because the more time and effort the player invests, the greater the chances of the player staying.

Operators first familiar with the game, according to the characteristics of the game, game rhythm, game advice, timely guide players.

4. Attracting consumption

Players are our food and clothing parents, players spend money we have food to eat, all the work is for this step.

The fourth step of the operator's work is to attract players to spend, the player recharge is our ultimate goal, let the player recharge more and constantly recharge is our work goal.

By guiding players in those places it's worth spending, spending money on good props, VIP benefits, how to spend money stronger, and those recharge activities.

5. Stimulating interaction

When players devote time and energy to spending a lot of money, what is it for? To interact with other players to gain their success in the game.

The fifth step in the work of the operators is to stimulate interaction between players, and to direct them to interact, which may result in a large amount of recharge through interaction.

(1) to cause competition between players, camps, and countries, telling players what benefits they can get through competition

(2) To promote the players, the gangs between the PK, so that they become rivals

(3) Let the old players help new players, the disadvantaged players to collaborate between

6. Increase stickiness

When players invest time and money and get a corresponding return, the player begins to feel tired of the game. Daily Online is just a routine repetition of some of the habits, no longer have to be online every day reason, this time the old players will start to lose.

The sixth step in the operation is to increase the stickiness of the player and reduce the loss of the old player.

(1) to attract the old players as the new district instructors, to increase the sense of belonging to the game, and to achieve a sense of achievement to help people

(2) Guide the old players to write the introduction of the game to promote communication with other players

(3) Outside the game Place, forum, player group, etc., prompting the old player and other server players to communicate

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