How the Web site provides valuable information to users

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Since Baidu nearly two years of innovation since, let domestic how many seoer racked their brains from all aspects, the use of various means to enhance the site rankings. There are many people in the middle of the heart ash is cold, into other industries. Can say these two years, especially 2013 through the introduction of Green Luo algorithm rules, Baidu search engine optimization has opened a new competitive landscape.

China Internet Information Center CNNIC issued the 32nd Survey report, the report shows that up to the end of June 2013, the size of China's internet users up to 591 million. Such a huge amount of data breeds how huge a fortune, and the meaning of Baidu exists is to serve the 591 million of netizens (this year who is not Baidu on the internet?), and continue to gain benefits. In fact, SEO innovation is inevitable, because the existence of SEO must conform to Baidu's corporate philosophy. In the old days when the chain was king, through a large number of outside the chain accumulation, the site is easy to get high rankings, this phenomenon has reduced the value of Baidu itself, because the user through Baidu search results may not be what he wants, and even sometimes need to turn over four or five pages to find their own needs of information, the user experience greatly compromised. At the same time Baidu itself must also be aware of this problem, the two-year Baidu algorithm update has become the inevitable result. There is an old saying in China: "ça", in fact, Baidu algorithm how to change, always and their own corporate philosophy, which is to provide users with valuable information. So how can our site provide valuable information to our users? To cater to the rules of Baidu to improve the ranking of the site?

To give a simple example, your site is to do the characteristics of steamed stuffed bun to join, when you enter the characteristics of steamed stuffed bun (figure I) found Baidu Drop-down box inside the "characteristic stuffed bun stuffing" and "characteristic steamed stuffed bun practice" two search terms, but we certainly understand, search "characteristic stuffed bun stuffing" and "characteristic steamed stuffed bun practice" certainly is not our target customer, It may be that some housewives are looking for more information on the ingredients. It is also possible that some buns store owners are updating their buns. These people are not your target group.

(Figure I)

(Figure II)

Through the related search, we found that the characteristics of steamed stuffed bun still has a higher search volume, then this time our home page (must be the home page) will have such an article-characteristics steamed stuffed bun practice. Perhaps you will ask, this article even if someone will see, but not your target customers, naturally there is no so-called conversion rate, then what is the significance of this article? Indeed, it does not make sense from the conversion rate. But in the Baidu algorithm, your side of the article for the search users to provide valuable information, do not forget Baidu algorithm is to stand in the user's perspective to see your site. There is a value will be ranked, there is a ranking can be transformed.

Finally add, now a lot of webmasters are complaining about SEO difficult to do, then look back to see their own site to provide users with valuable information? If you are doing SEO or blindly hair outside the chain, collecting articles. That does not rank is also taken for granted, summed up is the wrong direction, efforts in vain.

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