How the website construction company beats the low price competitor

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The construction station market is flooded with a large number of low-cost sites, these low-cost competitors let peers disdain, but must face the impact of low prices. So why do we have these low-cost competitors? Does the gap between Low-cost stations represent some kind of signal in the market? How can we rely on quality brands to defeat Low-cost competitors? What are the major competitive strategies?

The emergence of low cost construction stations

Can see the low cost of the site everywhere, whether it is a regular piece of construction station company or small studio, have launched their own hundred yuan, thousand yuan station set meal, and so on, low-cost competition is any industry may appear, the surface seems to have no law to follow, but in fact, I think this low-cost competitors have a lot of commonality. It must be said that the emergence of low-cost competitors represents a certain industry signal.

1, Low-cost Web site profitable, resulting in low price competitors flocked to

We know that the construction of a Web site requires a lot of processes and the coordination of various departments, business development, product planning, web design, technology development, after-sale maintenance, and so on, the cost of building a station is mainly manpower costs. and Low-cost construction station directly omitted most of the steps, just need to use the existing template, the site will be built up, the entire station process is over.

2, the website construction lacks the innovation, the profession standard is low.

Today's web sites, both in form and technology, there was no big change from a few years ago, so that templates could be quite comparable to some regular websites (ostensibly), as the 001-site-building experts said: "When an industry cannot be driven by constant innovation, It is possible to fall into the mire of price competition, when there will be a large number of low-cost competitors, constantly challenging the industry's price bottom line. "Many industries in China have experienced such painful stages.

3. The emergence of Low-cost competitors indicates that industry consolidation is about to begin

No competition, no innovation, the construction station industry will not have a future. The emergence of a large number of low-cost competitors, means that the establishment of the industry has a broad prospects, but also faced with a new era of industry reshuffle. Only the technical innovation, service professional construction station company can truly overcome the low price competitors, stand out.

The author here briefly introduces the weaknesses of Low-cost construction stations:

1, low price means low quality, this is a mindset, once let customers think a company belongs to Low-cost Construction Station Company, this image is difficult to change back.

2, Low-cost to rely on sales to achieve break-even, once the size of the loss will be lost, closed, seemingly hot sales, but are doing one-time, difficult to long.

3, into the low cost cycle, can not innovate the circle. Once the construction station company loses the innovation and the technology lead, will be eliminated by the market, this is the inevitable rule.

4, lack of flexibility, low-cost construction stations are good at opening up new markets, but the process of curing, can not meet the needs of the higher build station customers, and the high standard of customers is now a major market demand.

So, next to the point, how can the station company beat the Low-cost competitors? The author here mainly introduces four aspects, welcome to communicate with us and improve together.

1. Reposition Yourself

Positioning is to allow customers to put your product in a specific position as you wish. So you need to know your product, whether it's the product or service that doesn't fit your position, as you advertised.

Redefining yourself is a long-term strategy that is slow and time-consuming, but once and for all, your brand image will be recognized by consumers once the market begins to repel lower-priced competitors.

2, gorgeous turn

To liberate themselves from the mire of low-cost competition, to open up the construction station blue sea, there is no specific measures, you need to be based on the company's expertise to locate. Here are two typical cases:

1, China Mobile "dynamic zone." 2003 China Mobile launched a dynamic zone, to provide more in line with the young consumer groups of fashion services, the promotion of personality, fashion, trends, and immediately seize the vast young consumer market, so that competitors Low-cost strategy lost significance.

2), liquor industry Three: When the case of Shanxi fake liquor, the state of the liquor industry to macro-control of the liquor industry into a vicious period of competition, the market is limited, most manufacturers can only reduce prices, and there are three enterprises to the contrary, it was born after the three big liquor industry: Wuliangye, Maotai, Luzhou old cellar.

3, from the low price competitors to learn from each other

You want to see the advantages of low-cost construction stations, not cheap, but they are very good at marketing, as a formal construction station companies need to review their operating mode. Consider how to combine branding with network marketing.

4, innovation will have a way out

The current construction station market without giants, as if all in the same quality competition, in addition to the price war has not been the way out, this approach is undoubtedly to give up the resistance, the total fall in the low price competition in the ocean.

Think of Apple, whether it is Apple Computer or mobile phone, are in a low-cost competition in the environment, Apple is the use of their innovative ability to beat one of the low-cost competitors, creating the apple myth.

In fact, low price competitors are not scary, and you become a low-cost competition, you need to face a stronger opponent than the opponent-yourself.

(Author: Ying Mur, Welcome to Exchange and share, reprint please specify) original link address: http://news.qiying001.com/show-3875.html