How the website design is for search engine friendly

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, url static

Although now the search engine is not static Web pages can crawl, but in order to avoid falling into the infinite loop, or try to static it, remove those URLs in the greeting parameters such as symbols, but also to remove the session ID.

2, the HTML code must be optimized, format tags accounted for the lower the better, the ratio of content the more the better, the smaller the whole file better. If the subject of a website page does not appear within 15 seconds, the visitor will soon lose interest in the station.

3, the CSS, JavaScript, etc. placed in the external file. JavaScript and CSS files can generate caching in the browser, and using external files can improve page speed.

4. Good website structure.

General small Web sites are only one-tier subdirectories, as follows: Http://www.hanhx.cn/post/103.html.

Www.hanhx.cn is the domain name, post is a directory name, 104 is the filename.

This single directory structure is ideal for search engines, i.e. flat structure (Flat).

Some large web sites often require two to three levels of subdirectories, such as: http://www.hanhx.cn/post1/post2/post3/103.html

Search engines will also go to crawl two to three levels of subdirectories of the file, but it is best not to more than three layers, if more than four layers, like this page http://www.hanhx.cn/post1/post2/post3/post4/103.html, search engine is difficult to search it.

If there are two kinds of cases, search engines will still go to search.

A, this page has a large number of external links from other sites.

B, the homepage has the link of this page, can arrive this page through the homepage.

5, all pages of the site should be able to start from the homepage, follow the link found, preferably in 3, 4 clicks.

6, use the site map

Site Map is a means to assist navigation, initially designed for users to facilitate users to quickly reach the target page. The good website map design often manifests the complex directory relation with the website topology structure, has the static, the intuition, the flat, the simple characteristic. More text links, no or less use of decorative pictures to speed up the page load. The above characteristics in line with search engine friendly requirements, so the site map in SEO also has important significance. Especially for those who use the image navigation and dynamic technology generated pages, through the site map text link, to some extent, can make up for the spider program can not recognize the pictures and dynamic pages caused by the risk of the page is not visible. It is important to note that the site map should also focus on, as far as possible, the backbone of the content and links, rather than all the details. It is inappropriate to put too many links on one page. Google made it clear that "if there are more than 100 links on the site map, it is best to split the site map into multiple pages."

7. Avoid frame structure.

If a Web page already uses a frame, or for some reason it is necessary to use a frame structure, you must optimize it using the "Noframes" tab in your code, and consider the Noframe label as a home page for plain text content. Include a link to the frame page and descriptive text with a keyword in the zone, and keyword text in areas outside the frame. This allows search engines to correctly index information within the framework.

8, as far as possible without flash design.

Flash technology in web design and network advertising applications are very wide, a lot of home page even with flash design. But the Flash page has a very fatal problem, that most search engines do not recognize the information in Flash. Google can only retrieve embedded links in some flash files.

9, as far as possible to remove unnecessary search engine can not read things: such as audio files, pictures, pop-up windows and so on.

10, the key words should appear now where.

Title, keywords, description, body text part, the more close to the beginning of the page, in the H1 or H2 tag, links in the link text inside the link, the chain of links text, URL, picture label Alt attribute, there is a point to pay attention to the time to put the keyword to nature, Do not put hard, not to stack keywords.

11, Web page for different operating systems, different browser compatibility is OK.

12, in line with the standard of the consortium.

13. External links and internal links.

External links is a search engine ranking an important part, we should all know the PR value, Google PR value and external links are inseparable (Google PR value algorithm). The more external links, the higher the PR, the site will be ranked the top. Internal links, a site's internal links to set unreasonable words, then search engine spiders will be difficult to crawl in your site more in-depth, so that not only included not to increase, but also reduce search engine friendliness.

This article starts Han Hongxiang website Operation blog: www.hanhx.cn, reprint please keep!