How the website does data analysis

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When we get a site usually do not know how to do it, is it necessary to do outside the chain or do content? In fact, the most should do is the background of Baidu data analysis, through the background of the data analysis can find out what the site defects and users of the existing site which part of more interested. Finding these is very helpful to the optimization of the post site, and finding the data is tantamount to finding the user's needs.

First, the analysis of IP, PV, UV ratio

From authenticity, UV is the real user, and IP is only an address segment. The first thing to look at is the ratio of UV to IP, UV is greater than the IP is normal, but if the IP is greater than UV and this data is often so need to attract attention, it is likely to be collected or a fake spider's visit. The second is to see the ratio of UV to PV, if the ratio between UV and PV is close to 1:1, then the quality of the site is very poor. How to see the normal value of our industry UV:PV? You can ask the background of the peer and then go to the average, if our ratio in the average below the mean quality is very bad, if far greater than the average, or quality is very good, or is the content of other content to affect the user's click. Usually the ratio of UV:PV is also the same as the site bounce rate, the ratio is smaller, the greater the bounce rate, the more the content of the site is poor. You may need to consider a facelift or a new site.

Second, the source of the search engine ratio

Baidu statistics in the source analysis of a column is a search engine, the proportion of this column can tell us the site's users through which search engines. Of course, most of the site's user source is Baidu, but some industries half of the users are from 360 and other search engines, especially the user groups in favor of older users. And now the users of the medical drug site is even mostly from 360 and Sogou, if this is the phenomenon then we should be in the optimization of other small search engine optimization, such as 360 and Sogou. When we do not understand an industry, the proportion of source search engine can help us to understand the composition of the site users, and then according to the proportion of the site and the mode of advertising.

Third, search keyword source

The Search keyword source is the statistics user through which keyword search enters our website, then adjusts the homepage and the inside page keyword layout according to the key words. For example, a buried scraper conveyor and a scraper conveyor represent the same machine, our site is set up by the key words are buried scraper conveyor, but the majority of users into the site through the scraper conveyor into the site, then we can be the title inside the buried scraper conveyor into scraper conveyor. The advantage of this modification is to make the scraper conveyor ranked better, so more users through the word search into our site. By searching for keyword sources, you can dig up a large number of long tail keyword layouts and delete pages that are not necessary. For example, the site is to do machinery, but the previous SEO update that article is about the football and ranked well attracted a group of traffic. Such traffic for our site is not any help, through the keyword source to find this page and then delete content, remove excess traffic can also help the site to do better content.

Four, the entrance page

An entry page is a page of a site that a user enters directly through other means, including the first and inner pages. For example, we do on a certain site on the outside of a page of the chain by the user clicked in, then this page is a portal page. The entrance page mainly through the search and outside the chain entry, search the keyword into the home page or search a long tail word into someone, or through the chain. The statistics of this data can help us know which pages of the site have rankings and how to rank, if the ranking in the first place but the IP is very small, then it is likely that the title of the set has a problem, not enough to attract users. If you bring a lot of IP, but this page jump rate is very high, or is the quality of the page is poor, or the page of the chain set up problems, it is necessary to modify the chain.

Page Five

The visited page refers to a site where some pages are accessed more by the user. Causes the page to visit more factor to have 2: one is the homepage recommendation, the second is the inside page recommendation. If you find a page in our inner chain recommended not many, but the number of visits is higher, outside the chain of guidance to consider the role of the title, then you can consider this page better recommended. But when found a page is very high number of visits, in this page to stay relatively low that is the quality of the page needs to improve. If the jump rate is very high indicates that the chain is very bad, or that the content of the page does not conform to the content of the site.

Summary: Through Baidu statistics backstage data analysis can see the advantages and disadvantages of the site, the data will not lie so can give us the most real user needs data. But the site's data is based on the existing site content, if a keyword is the industry potential word, but the site does not have the keyword rankings, in the analysis of data will not get the data of this keyword.

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