How to accurately estimate the website keyword traffic

Absrtact: For personal webmaster, generally do not need to estimate the flow of keywords, as long as find the most appropriate keywords, directly to do can, how much to do how much, but to work in the Enterprise SEO, especially large companies, the entire SEO project can be recognized by the leadership

For individual stationmaster, generally do not need to estimate the keyword flow, as long as find the most appropriate keywords, directly to do can, how much to do how much, but to work in the Enterprise SEO, especially large companies, the entire SEO project can be recognized by the leadership, the application of budget, staff, work flow and time, Need SEO to provide a clear estimate of traffic and value to the company. This also becomes each SEO personnel must be the technical life, below mainly shares my actual combat experience.

First, identify target keywords and key long tail keywords

This is the first step to estimate the search flow, according to the keyword competition, the company's own manpower, capital investment, the expected site keyword to get what ranking. But this kind of anticipation and personal experience, the team's execution ability has the very big relation, finally actually can accomplish how many, cannot be hundred percent, therefore calculates the flow according to the 40%-50% computation to be possible. As a minimum flow standard, here's an example: Take the keyword "notebook" as an example, the following figure:

From the table can be very clear to see, Baidu Monthly Search number * Click rate = expected Baidu traffic, all words are expected to integrate the flow of the estimated flow of the site. Considering that there are many long tail words and Google, Yahoo can bring traffic, so that the lowest search traffic remained at 13728. But someone will ask, such integration who will, the most important is the number of months search, ranking and click rate to how to predict, this is the most critical, the following carefully introduced.

Number of keyword search

First, most of the webmaster will be Baidu index is the number of searches, but we all know that Baidu Index is a word of the month of concern, not the most accurate, then how to get the exact number of searches?

Find their own site ranked very good keywords, see statistics tools to get the actual monthly Baidu flow, according to the ranking of clicks can, such as a table:

From the table can be seen in the "notebook" the word search times than the number of tool queries, you can compare the flow of multiple words, the industry to find the number of keywords search the high and low ratio. The more statistics the more accurate, each industry is different, which requires SEO detailed analysis of statistics.

Second, the keyword is expected to rank

It all depends on the SEO supervisor's experience in estimating the workload, the number of team members, and everyone's executive power. For the general outside the chain of personnel: up to 50 effective daily chain, medium hot word not more than 10. High-quality chain personnel: Friends chain 2, 1 soft wen, 30 outside the chain, difficulty hot word 5. Station optimization personnel: Internal chain settings. Can be based on the number of personnel and tasks, capital investment, etc. to predict, generally large portal stations need 10 people SEO personnel.

Third, search results page Ranking Ctr

Search Results page Rankings are also inaccurate, each industry has different clicks, and involves the content of the site and user experience, the need for a team to collect known keywords ranking position and real search flow, calculated more reliable click-through, the more statistics, the higher the accuracy of the results. General Industry click on the following

Data statistics analysts can be based on this, calculate the real click-through comparison, get a specific feature of the industry more accurate click-through.

Keyword search through the number, keyword rankings, click Rate estimates can be more accurate estimate of the site keyword traffic. Clearly judge the value of SEO.