How to accurately optimize the website keyword quotes

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Keyword Ranking service has been a core business of SEM business, how to accurately quote the key words is very important, as the SEO services in China and even the world does not have a unified standard, so the quotation is also strange, especially some just getting started seoer, usually report blindly, Lead to the market is more chaotic, so far in the domestic also did not appear to compare the bovine SEM service brand, today to say how I quote the keyword, for reference only:

1, keyword search engine search results search results is to evaluate a keyword competitive or not the first element, but not all, many domestic seoer only look at this indicator to give customers quotes, this is a very irresponsible approach, but also unscientific, for example, some keyword search results may be many, but most of them are internal pages , in fact, these words are not competitive bidding, here we simply say according to search results to divide the keyword competition or not: A, the search results are less than 300,000, belong to a small competitive word; B, the search results in 301 million, belong to the competition medium small word; C, search results in 1.003 billion, belong to the competitive medium word; D, search results in 3.005 billion, belong to the competitive medium-biased words; E, search results in more than 5 million, is a highly competitive word. If this is the result of the offer to customers is obviously lack of scientific analysis, we continue to look down, the next indicator.

2, keyword search volume this standard response to the keywords of the user search frequency, the larger the number of daily search, that the word business is higher, to bring the effect of the customer better, natural this keyword will be a lot of business to compete for the goal, so the difficulty will be greater. The main reference indicators tools have two, Baidu to see the index, Google to see the search volume (Baidu index query, Google keyword tool) The basic range of values are as follows: A, less than 100 of the search, the competition is less difficult to calculate the words; B, the search volume 100-500, the competition is less difficult words; C, the search quantity 500-1000, calculate the competition difficulty general word; D, the search volume of 1000-2000, the competition is difficult to medium-biased words; E, more than 2000 of the search, the competition is very difficult to calculate a very large word. Here we should pay attention to a number, Baidu index is the number of searches per day, and Google keyword tools are generally monthly statistics, so you look at Google's data, please divide by 30.

3, the first two-page competitor strength analysis generally we optimize a keyword, the minimum customer requirements is the first two pages, more is the hope is the home page, so here we must analyze the strength of our opponents, the so-called enemy, win. A, the first two pages of competitors are ordinary Web sites (non-governmental, portal, industry station) within the page: it is less difficult to optimize the word; B, the first two pages of competitors common website home page no more than 10: The optimization of the difficulty of the medium small words; C, the first two pages of competitors are the common Web site's homepage: The optimization of the difficulty of the medium of words; D, the first two-page competitor has more than 8 high-quality stations (industry stations, government stations, portals) home page or table of contents: The optimization of the difficulty of the medium-biased words; E, the first two-page competitor has more than 15 high quality stations (industry stations, government stations, portal station) home page or table of contents: it is difficult to optimize the word. With these data is not enough, we should also be more scientific analysis of these keywords, just said, the more commercial words, the more business like, the most obvious performance is the bidding, we look at the fourth factor, the number of PPC site.

4, the number of PPC site This reason everyone understand that the more intense competition, the greater the difficulty, here I enumerated a simple range: A, the price ranked site 0: The optimization is less difficult words; B, the price ranking site 1-3: The optimization of the difficulty of the medium small words; C, the price ranked site 3-6: The optimization of the difficult medium of words; D, the price ranked site 6-10: The optimization of the difficulty of the medium-biased words; E, the price ranked site more than 10: The optimization is very difficult words.

5, independent domain name level of the number of opponents this factor many friends will ignore, especially novice, although the search results may be tens of millions of of the word, but often in search engine rankings results show that the site is not many, for example, SEM, the word search results are 170 million, independent domain name level opponents have 96 pages, 10 per page, that is, 960, this factor reflects the overall strength of the competition site, the search results appear in the number of domain-level competitors, the optimization of this keyword competition site more, optimization is naturally the greater the difficulty. The basic values are as follows: A, the search results are no domain name competitors: The optimization is less difficult words; B, search results in the domain name-level competitors 10-50: The optimization of the difficulty of the medium-small words; C, search results in the domain name level competitor 50-100: is the optimization of the difficulty of the word; D, search results in the domain name-level competitors 100-200: The optimization of the difficulty of the medium-biased words; E, search results in the domain name level competitors more than 200: The optimization is very difficult words.

6, page Rank value This is proposed for Google, may Baidu, Yahoo, etc. not to PR value as a reference factor, but do Google optimization friends can not be ignored, the PR value for Google rankings is an important role, although Google official said the PR value and ranking is not directly related to, But you may wish to search a few hot words to see, usually ranked in the top three pages, not one is low PR value, which is enough to explain the influence of the PR value on the rankings. If the home PR value of more than 5 sites not more than 2, belong to the optimization of less difficult words; If the home PR value of more than 5 sites not more than 5, is the optimization of the general difficulty of the word; If the home PR value of more than 5 site number of more than 5, belong to the optimization of the higher difficulty of the word.

7, optimize the weight of the site itself a lot of new people tend to look at the keyword is fierce competition, look at the target customers do not see the site on the offer, it is clear that this is not enough, know that it is not good, we all know that the optimization of an old station and a new station, the time used is different, the degree of difficulty to get ranked is also different, If it is a new station, let you optimize a competitive word, how do you ensure that customers in the short term optimization up? A careless may go into the sandbox, so in the quotation must be at the same time depending on the customer's site weight.

Perhaps discriminant keyword quotes there are many factors, but these I think is basic, if the above factors a seoer are not considered, the quoted prices will not be scientific.