How to accurately place site keywords in a Web site

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Site has keywords, optimize the site keyword is the whole SEO project The most important work, then how to accurately put the site keyword placed in the site, the author summed up the following points, by the way the technique of placement, I hope you read some understanding.

1. Put the site keyword in the title of the page, or around the keyword to create a phrase or 2 to 4 phrases, to tell the search engine this page theme, search engine will be in a short time to absorb the information in this label and timely update. A good title tag can also give site searchers a clear message that encourages searchers to visit your site first in search results, possibly defeating the first competitor in the first page, and raising the site's traffic.

For example, a brand's early education site a page title is

<title> Dorman-Dorman Children's right brain development | Early childhood Education-Dorman official website </title>

If you change the title

<title> Early education brand Young Source: Children's right brain development to find Dorman Flash card Early Education official website </title>

The comparison is the latter is better, more rendering power, in the eyes of consumers, may not care about this early education products site is the official website, consumers Care is the function of this product to meet their own needs, this is just like in the East Amazon Suning easy to buy brand electrical appliances, Consumers do not all go to their own want to buy a brand home appliances official website, directly to the large electronic shopping mall to see Direct purchase, as long as the brand services in place. Looking back at the back of this title, not only clear to the search engine and search for the source of the young is early education brand, to everyone a clear brand image, children's right brain development is the effect of the brand products. Use the title scientifically in the title, do it when you will find that each page has to optimize the place, and give an example, each site has a contact Us page, to contact us this vivid title of the brand to welcome all * * * Join cooperation, is not better? But be sure to pay attention to the keywords in the site to distribute the pages of nature, for each keyword to carry out macro control, to have flexibility, do not desperately use large flow of words, also do not fit the content of the page is forced to use, excessive use of keywords may allow search engines think the site is cheating, outweigh the gains.

2. Put the site keywords in the Web page summary. In search results provided by search engines, users will not only look at the page title in search results, users also look at the title below the 60 words about the simple description, this is the summary, the user through the title and summary to determine whether to open the page, so the summary lively and interesting to attract users to click, For users can not arouse the curiosity of the Web page, users will not be clicked, will not bring traffic, over time, the search engine may reduce the ranking of this page. For example, for E-commerce types of Web site home Summary, you can include all the products of the site business varieties, types of transactions, service types, this can cause users to pay attention to improve the click rate. Note that this summary does not duplicate the title of the page, simply think that the summary is the main idea of describing the content of the page, using the most natural language to make sentences with keywords. Be careful not to repeat the keyword.

3. Keywords placed in the Web page keyword tags, this is not very important search engine, but for this label also do not write, the simple extraction of the content of the text of the Web page keyword, place 2 to 3 sufficient.

4. Keywords appear in the header label. What is the title tag, simple is the article in the small headings, which are from <h1> to <h6>, and importance from the beginning of the H1, regardless of size, these tags should contain keywords. A reasonable addition of small headings in the Web page can be an organic combination of text, the page title and Web page summary to provide favorable support, can make the search engine to determine the meaning of each paragraph, but also to the search engine master the theme of the topic to help. But the label is too similar to the page title page, which may hurt the rankings.

5. Put the site keyword in the text of the page. Text, a good text, information dissemination will be fluent. The primary goal of Web pages is to spread information to visitors, not only visitors, search engines are also looking at the text, efforts to understand the main idea of the Web page, to determine how to classify the page, keywords in the text of the top and bottom appear is more important, the keyword must also carry out the entire text, the key words not only to learn to use the core keywords, Also want to make full use of long tail keyword, sentence paragraph organization should pay attention to natural fluency, as long as the keyword conforms to the theme of this page, as far as possible to relax to organize language.

6. Domain name Placement keywords. This is mainly for English websites. Adding keywords to the domain name is more meaningful for English websites. No big impact on Chinese websites. So we name a website, do not need to consider the keyword, we have to consider how to let users remember that the domain name to be simple and understandable, do not use English word abbreviations, because the Chinese site is targeted at people. For English websites, it is best to take into account the keyword, if the emergence of brands and keywords, should give priority to the choice of brand, you have to focus on the brand rather than products.

7. Place the keyword in the URL. In the past few years, perhaps this approach has some effect, with the continuous development of search engines in recent years, this importance has been greatly reduced. In fact, in the URL to place the keyword One advantage is that the URL is included in the search engine when the user will be shown in bold words. Then it is possible that the user's eyeballs will be drawn. URL contains keywords to get rankings in Yahoo is more obvious. So the URL contains keywords that make up the connection and continuity of the subject.

8. Keywords appear in the picture substitution label. For search engines do not know pictures, this tag can help them explain the theme of the picture, especially with keywords to explain.

Summary: The above 8 points to explain the site Title keyword setting skills, of course, in the Title Keyword Settings link there are many factors restricting the Web page flow and conversion rate. This needs our continuous summary in practice.

This article by Dorman Early Education Mall Http://www.dumanzaojiao.com/product original, reprint please indicate the source.