How to accurately study the peer site?

Absrtact: As an enemy, this sentence used on the Internet is also appropriate, but this is not a sign we have to stay away from the peer site, the peer site ignored. On the contrary, we should learn to study the peer site, which for a new station to start building more

Peers such as enemy, this sentence used on the Internet is also appropriate, but this is not a sign we have to stay away from the peer site, the peer site ignored. On the contrary, we should learn to study the peer website, which is important for a new station that is about to begin construction. How to accurately study the peer site?

The author through years of experience, summed up the need to study the three aspects: Web site layout, content and the outside chain. Here is divided into three points and we discuss it.

First: In the identity of the user to browse the peer site to understand the layout of the site

Site layout is a site before the first work, for the site layout, different people have different aesthetic, here do not insist that everyone is unified layout, but I suggest that the layout should first go to browse the peer site. How to choose a peer site?

The easiest way to do this is to "Avatar" the average user to browse the competitor's website. For example, we would like to make reservations online booking this site, baidu can be searched online booking, booking reservations and other related keywords, and then choose the top five of the site to browse, of course, do not use webmaster vision to see the site, but with the eyes of ordinary users to see the site, the main look is not the site interface tones and so on, But to see how the site is to put each function module page, front-end page application technology is not in line with the user experience, and then the layout of these records, and finally integrated, choose the most suitable for their own site layout reference.

Second: The content structure and content quality to study the content of the website

If the site layout is the appearance of the site, then the site content is the soul of the site. Whether the content of a website is good determines whether the website can survive well. Therefore, it is very necessary to study the content of the website, the author thinks that we should study from two aspects:

(1) Website structure. The structure of the site varies from person to person, and can be said to be varied, usually we have a column-style structure and three-column structure, etc., we can according to their own site in the industry to choose, here I do not make too many explanations, for example, for example, the author of the industry is to do online booking, we can choose such a structure:

Such a structure for the user experience is very good, as long as one into the site, you can quickly find the function portal, can effectively save the search time, users will be more trust in the site.

(2) Content quality. The content of a website is not more or less, but quality. Content without quality is an unfriendly existence for both users and search engines. Then how to judge the peer site is high quality? We can do random sampling, from the peer site recently published a few content to start, and then select the paragraph into the tool or Baidu search box, through these methods can see whether the content is false original, or original, or pure copy. If the original content of the opponent is not high, we can strengthen the content of their own site to defeat the original degree of competition.

Third: Use webmaster platform to observe the external chain of peer site

Recently, Baidu algorithm to the role of the external chain gradually weakened, but it is undeniable that the outside chain for the site optimization is still very useful, so research peer site also need to study the chain together. At present, there are many tools to view the outside of other people's websites, but these tools are mixed, so it is not recommended. I suggest using the most authoritative one tool--Baidu webmaster platform outside the chain analysis tool, the tool can well reflect the external chain of opponents site construction situation, the following figure:

We can summarize the enemy site often released outside the chain platform, and then we can also be appropriate here on the platform to "seize" the release of the chain, coupled with our own grasp of the chain of resources, the time outside the chain will soon be able to surpass the rival site.

Know each other, can be victorious, operating Web site is also so, the competition is brutal, but we should not treat opponents as sworn enemies, but selectively to observe, to study opponents, only understand opponents, can beat opponents, this truth will never lag behind.

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