How to achieve a clear profit model for personal websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A previous article "Five aspects of the Web site profit model of the product chapter" mainly elaborated the website through the product model profit way, but there are many websites on the internet do not have their own products, but through the sale of advertising for profit, which is also a good way, stationmaster completely different worry about product quality, logistics speed, Customer training, such as a series of problems, because by advertising profits only need to have a fixed site traffic can, but at the same time, we should continue to strengthen the site's ability to resist risk, the greatest degree to ensure the stability of the site operation.

Most of the domestic mainstream portals rely on advertising for profit, now this model in the domestic development has been more mature. There are different kinds of ads, some by click Rate, some by page browsing, some are based on sales commission, some directly according to the flow rate. But there are differences between different industries and different types of advertising, the strategy adopted is also different, many webmaster use CMS to make a simple site, and then a large number of collection, put on the advertising code, even if completed, this model is the most common on the Internet, but generally do not do much, so try to follow the marketing ideas to advertise stations, In order to get better. The following through three aspects to webmaster ideas, I hope to be able to rely on advertising profit webmaster to provide more thinking.

First, have the skill: many portals are relying on their own unique resources and gradually develop and grow, such as Tencent relies on QQ, Google relies on technology. So, when you have a unique skill is your biggest capital, on the internet can attract a lot of traffic. For example, a friend of the car to do the website, he put the hands of the car dealers in charge of the purchase price online for free to users, the result of a lot of car enthusiasts and potential consumers will come to his website to browse the relevant information, so that traffic is significantly increased, advertising revenue will follow.

Second, the refinement of efficiency: simple is to refine the market, accurate positioning, resulting in efficient value. Before a senior webmaster said that the process of refining the market is to conquer the market began. For example, you do local forum, mainly about snacks, then should be professional to dig deep, do not eat and drink all do, to do is to do specialized market, positioning enough accurate, profitability is clear enough. If you are a car site or forum, you can specialize in high-end market, such as a friend to do the BMW Car Forum, the number of members, although not many, but are high consumption of the upper class. Therefore, his website is also a big customer to advertise the first.

Third, multi-channel: Many AdSense rely on advertising to profit only limited to the advertising Alliance, especially Google Adsense. In addition to the Ad League, there are many other ways to try, such as directly with advertisers to reach an agreement, or participate in a joint project, or with the strength of the personal webmaster dialogue negotiations. Website nature is different, should adopt the way also different, for example the website localization is very clear words the best is to discuss with the advertiser directly more suitable.

Okay, this article from three aspects of the Web site profit model of one of the ads, no matter what the site, with the development of the Internet, the future profit model will gradually increase, we do not confine to the current situation, to learn to use flexible, only suitable for their own advertising profit model is the best. We have any good ideas can also communicate with me a lot, this article from Shenzhen website construction, Web site: http://www.zijiren.net, Welcome to reprint, reprint, please keep the link, thank you!