How to achieve a good user experience of a website

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Every time a user hears a website and wants to know it, most users enter the name of the site in search engines, so the user experience begins. If you are in search results for a company or Web site. There are a lot of negative information, it gives users a bad experience, so it is important to optimize the public image of the site.

Each company or website must be responsible for a good corporate network public image monitoring, maintenance and optimization, as well as the establishment of a marketing department optimization group, their task is to optimize the public image of the site, in the user has not visited the site, first give users a good user experience.

Their job Responsibilities:

1, every day through search engine search, direct access and other forms, monitoring enterprise related keyword search results, communities, forums, network media related comments.

2, for malicious defamation class, no evidence and bad impact on corporate image, timely contact the site responsible for deletion.

3, for users to respond to the quality of complaints, should be feedback to the website to operate the relevant departments, and investigate the responsibility, the investigation is clear in which link did not deal well, resulting in the user through the external channel complaints. For the user complained about the problem, timely project, and strive to solve fundamentally timely, to prevent the occurrence of similar complaints. At the same time, strengthen services, strictly eliminate the user's problem because in the site can not be reasonable to resolve or explain the communication, and to the site outside complaints.

There are data shows that for customer complaints to give a good solution, this type of customer will reach 70% or so, become loyal users of the site, customer complaints is that we once again give users a good experience, the opportunity to save customers, if the customer complaints can not be handled well, Customer resentment and retaliation will likely lead to serious damage to corporate image.

Therefore, should be in the station to open up complaints channels, encourage users to complain, through the complaint processing mechanism to quickly and timely resolve the user complaints, through the operation optimization mechanism to fundamentally optimize the solution and long-term implementation, so that dissatisfied users into satisfied users.

4, for the user because of the misunderstanding of the site caused by complaints, in fact, should be in the user station when the complaint is reasonably resolved, if there is no proper solution to the user to the outside of some forums, community or consumer Rights protection website complaints, staff should first contact the user himself, to fight this problem timely and properly resolved, For users to delete this post or request the official deletion of the site, if you can not delete, you must be in the back of the thread, standing in the image of the maintenance of the point of view, the problem to clarify, to facilitate the direction of corporate image to guide the network of public opinion.

5, more to release some positive, the company key words for the title of the article, post, through the SEO to rank in front of the search engine results, the negative comments to dozens of pages, to minimize adverse comments on the corporate image of the damage.

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