How to achieve independence of mobile-end social products under commercial siege

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The strong impact of mobile Internet product chain has been a shock to the industry, whether it is mobile chips such as Qualcomm, or mobile communications such as micro-letter, its own display of the powerful replication capabilities of the traditional product rivals to lose the existing user advantage. Only in this respect, the mobile platform for product support is still very large.

But this is always the case, I think not necessarily. Every new platform will have the opportunity to make money and the situation of not making money, only micro-letter for example, its success behind many product systems and Tencent Cumulative user resources, if there is no mobile phone QQ precedent, I think the micro-letter service in the communication end will be groping for some time. But the internet is not all Tencent and other companies, more is some capital and strength is not very strong small team, its flagship product is only one or two, the face of the more intense capital of the mobile Internet, their growth trajectory is more worthy of the grassroots webmaster to learn from.

The first mention is Sina Weibo, as a 2011 red China's social products, its entertainment properties once let micro-blog mastered a large number of traffic and import advantages, but not a good time, due to the poor supervision of the public accounts and the direction of their own earnings indecision, resulting in the current Sina Weibo commercial nature is too strong, Advertising information layer after layer, if the original microblogging is the message interspersed with advertising, then now is the occasional ad in the state of points.

Imagine such a product will let everyone satisfied, so Sina Weibo's user activity is deteriorating, and finally have to sell some of the equity sold out to avoid wasting this enviable flow. After Ali, Sina Weibo also has a better interface and platform advantages, at least do not worry about the flow of the problem, will be part of the flow directly into Taobao platform seems to be, in fact, is not appropriate.

Because the lack of the current microblogging is not the power of profit, but the user's viscosity, experience the past 3 years of chaos, we have gradually reduced the impression of Weibo, its users gathered on the lack of fatigue, so at this stage Sina Weibo attention can not only put on the money, otherwise enter is a bad cycle can not jump out. For the sustainable development of products is also a loss. So from this example we can feel the rules of mobile product operation:

1 flow is not the king of all products, adhere to the attributes, service users is the key to the development, the same flow is only a medium, communication and business platform, but for the future or can not fully rely on the flow of direct transformation, to seek derivative development.

2 Business is always the focus of business, but talk about the money to be divided, when their own level of the user is not mature to speak of value-added services, to talk about money for users and brands are a sort of carding, so the early to do products worthy of our insistence.

The above is only the dilemma of Sina, as a social-dependent products, itself should have a great user attention, but to this extent or to some extent to give us enlightenment. Next want to share is the Mo mo.

As the same type of social products, the MO is also experiencing the transformation and the pain of reform, it happened that the MO is also being Ali Group acquisition, its profit positioning is also in social power business, but based on the development of the trend in lbs, the product of the gene at least before the marry Ali is better, although it was labeled "About Cannon Artifact", But the benefits are really reflected, but the brand to re-establish the need for a certain amount of setbacks.

In fact, in a way, the MO is also surrounded by the so-called commercial atmosphere, from the initial user value-added expression, and then to add to the message board, MO's profit means is also on the basis of the traditional to O2O expansion, although the resistance is still very large, but with a micro-blog precedent, The future of the stranger will at least to a certain extent less to go a lot of detours. The main point of its insistence is just above two points.

The above is Kunming used car http://www.km2s.com webmaster own thinking, I hope you give me valuable advice, thank you for your participation.