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While we're doing the website, while most of the profit sources are not advertising models, but some other profit models, such as Taobao customers, such as selling products and so on, but the advertising profit model as the source of the site is not to be overlooked, and some types of web sites or light rely on advertising this money-making model to obtain profits, Therefore, the study of advertising skills has been the focus of the industry! Let me introduce seven kinds of value-added advertising skills, hope to help everyone!
One: We can put a text link in a fixed position, this position is usually chosen by the bottom or the next side of the page, the anchor text to be carefully designed and written, so that everyone interested in this anchor text, if you write an unattractive text, then this anchor text click on the opportunity is very small, and the anchor text itself placed in the position is not very conspicuous, which requires more anchor text to attract the eye to do!
Second: the prevention of text-based newsletter advertising, usually through the insertion method, which is much better than the banner ads, because these ads are integrated into the newsletter, so can quickly through hot events to get a lot of traffic, but also to get more clicks!
Three: button-style advertising placement skills, button ads often have a fixed placement, 8630.html "> sometimes also can and small text content, because the unique form of the button can often bring us a huge impression rate and click-through, so as to get more value-added!"
Four: editorial-style advertising placement skills, if done properly, then can effectively enhance the value of advertising, if the editorial ads are in the way of the article to promote, then this placement can be very random, it is as easy as printing magazines, because the online editorial advertising is a special way of marketing, In other words, that is, through the soft text way of advertising, of course, added value will increase a lot!
Five: Ros advertising tips, this kind of advertising is actually a lot of web site running banner advertising, this way because the page occupies a larger area, so the attraction is very strong, but also easy to be clicked by the user, this method helps to improve the click rate, so the added value of course is very large!
VI: Ron Channel, if the media representative is not on the site you want to buy, then you can let him have other sites to complete the task, many may not want to you specify, but this way is still very popular, and added value is very high!
Seven: Through the brand competition, to obtain a huge advertising value-added, although the organization will spend a lot of money, but publishers and advertisers can get a huge return, so they even spend some money to do, but also can get huge returns, naturally not stingy with these investments!
The above seven kinds of advertising skills, in fact very simple, as long as we usually pay attention to the operation of the method, as far as possible not to violate the user experience, but also to enable advertising to get more audiences, this is the ultimate way to provide value-added advertising, So any increase in advertising value-added is required in the long-term experience accumulated under the premise of the summary, I hope that the author's experience can help everyone! This article by Zara website original, A5 starting, Web site: www.cq66.cn Reprint Please specify, thank you!