How to achieve success through viral marketing in small and medium-sized enterprises

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Small and medium-sized enterprises, whether it is funds, or platform, resources, can not be comparable to large enterprises, the current economic environment is the king of resources, channels for the king, those successful enterprises are not without the grasp of small and medium-sized enterprises envy envy hate resources and channels. Therefore, in these aspects of small and medium-sized enterprises is difficult to kill a way out, but small and medium-sized enterprises if the use of odd strokes, good at finding gaps, drilling gaps, often can also survive in the cracks.

For small and medium-sized enterprises, how in the mass of information, so that enterprise information, product information presented in front of customers, viral marketing is a good choice, do viral marketing, for small and medium-sized enterprises is to break out a piece of heaven and earth weapons.

First, the choice of effective marketing carrier

Small and medium enterprises to carry out viral marketing, if the provision of a valuable article, a video, ane-book, a discount card, a skin care card, a humorous story, a free download of the game program, as long as the right, you can achieve good results.

For example, you can choose a high ratings program to intercept a video upload in Youku, potatoes, Sohu and other major video sites, in the video information, tags embedded in the enterprise information, products. Of course, when choosing video, try to choose the content related to company information, product, enhance the correlation of both. If there are conditions can also be with some fans, creative video studio and personal cooperation, using their published video to promote, of course, if the enterprise conditions can also combine products and services to create humorous video, flash sketches, and so on, these are often a lot of internet users like one of the content, An excellent work often spreads among many netizens. In this process, the viewer not only appreciate the content of the screen, but also notice the work of the site's information, so as to achieve the purpose of corporate brand communication. For example, companies that produce toilets create video "Toilet Chronicles" embedded in the company's information and products behind the video to achieve good marketing results.

can also please provide a valuable article, ane-book, in Baidu Library, beans and other documents Web site free for users to download, at the end of the article attached enterprises, product information, corporate Web site. There are also many enterprises to send customers a valuable information, which is accompanied by the company's product information or service information, these are currently many enterprises commonly used viral marketing model.

Ii. Choosing the right marketing channel

These two years, the rise of Weibo, let a lot of people also use micro bo for viral marketing, many enterprises through with a strong fan group of micro-blog cooperation, on its micro-blog to publish product information, such as the author often in IQ injury, cold jokes selected micro-blog to see product publicity. There are many people to use the forwarding of prizes, the form of a lottery to gather popularity, these are viral marketing one of the ways.

Of course, QQ Group promotion, forum promotion, email marketing and so on, as long as the appropriate way to select the convergence of a certain degree of popularity, to achieve the effect of marketing.

Third, the creation of eye-catching title

Now the internet is very informative, to want to enterprise information in the vast number of information is well-known, must be combined with the current popular network language creation title, such as the 06 Super Girl program Popular, PK a word became fashionable words, so many enterprises, the media in the text of the title of the paper is indispensable to the word force. Also such as "Give Power" "History of the most * * * *" "Human has been unable to stop * * * * * * * * * and where the object, living body. If you want to know your information, in the title you must join the current popular words, in order to make people's eyes.

To sum up, as long as enterprises can choose effective carrier resources, choose the appropriate marketing channels, keep up with the trend of the times, using the current popular elements, creative eye-catching title, can be the least cost to win the largest marketing results. This article originates from Jinhong Shopping net (http://www.lipin6688.com/), reprint please keep author link, thank you.