How to achieve win-lose by grassroots entrepreneurship and large company layout: where is the investment and acquisition road

Large companies through acquisitions, investment to complete the layout, has become the reality of the Internet in recent years.

However, for grassroots entrepreneurs, when to receive strategic investment is the best choice? is mergers and acquisitions a good way to launch? Will strategic investment have to be linked to its own strategy for big companies? How to integrate grassroots entrepreneurship and large company layout

11-12 days, the pioneering state "2013 Innovation Achievement China Dream Entrepreneurship Competition" on these issues to explore.

Here are some highlights:

What is the direction of venture investment?

James, vice president of Qualcomm and China general manager of Qualcomm Investment Department:

Grassroots entry is easy and promising four directions, namely, crowdsourcing, mobile health, moving large data, based on personal data for intermediate data after search.

Lenovo star Executive Dong, executive vice general manager Lu Gang:

Two directions: First, security, especially enterprise security. The security sector is not what outsiders think of as a no-go zone, and there are a number of small companies in the United States that are undertaking such ventures. The second is the mobile field. The power of the mobile macro is the power of the whole people, mobile phone coverage of everyone, this area must be the future trend.

Yu, managing director of Bertelsmann:

To serve the enterprises of the start-up companies, the future development will be very fast. Multi-terminal consumers are difficult to put forward their own needs, to get this need to invest a lot of time and manpower costs, but the SME service needs more specific, services are more easily sold, so small and fine service to the company's entrepreneurial projects will be more interested.

Ii. What is the investment project?

Xu Liang, executive director of Tencent Industry co-win fund:

Tencent investment is divided into two categories, one can increase the company platform for some of the formation of companies, and the second is the investment and their current business relationship is not small, but in the distant future with our strategic synergy company. But there is no particularly obvious preference, we are an investment organization with a very wide range of interests.

Ali Capital managing director Zhang Hongping:

Ali investment in the main direction is to Ali existing business to complement the company, such as wireless, wireless internet, SNS, tourism and so can vertical areas. There is not much regulation on the scope of investment, from 1 million to 1 billion dollars.

When is the best time to accept investment?

Lenovo star Executive Dong, executive vice general manager Lu Gang:

Companies are not advised to take investment when they are relatively small. Imagine big companies investing 3 million of small companies, will big companies put their value-added services in an important position? The Internet has its own lakes and rivers, when it should be carefully considered. The company is bigger, has some advantages and the right of speech, cooperation will be more enjoyable.

Xu Liang, executive director of Tencent Industry co-win fund:

If a project is not an area where industry giants are in conflict, early investment by large companies is also beneficial. Because large companies have a wide range of business, small companies can take advantage of the resources of large corporations. Of course, master to lead the door, practice depends on individuals, the specific development, to see the potential of each project.

Of course, the whole society continues to innovate, today's Internet no one is invincible. Like Microsoft, more than 10 years ago, it seems to be a challenge, but now more people are coming out of new roads in different places, so in a certain area, no matter how big a company there is, there will be room for other big companies to grow. But overall this kind of opportunity is relatively few, may need to be more and more.

Iv. suggestions for entrepreneurs to venture

Lenovo star Executive Dong, executive vice general manager Lu Gang:

Before starting a business, you must first understand the current pattern of entrepreneurial direction. If the project with Tencent, Ali and other large companies to compete with the platform, to consider their own advantages in the end what is it? Are they competitive? Differentiated development and personalized digging are the way to survive in the jungle of giants. Otherwise, it is easy to become "cannon fodder".

Lowen Partner of Huawei International Group:

The business of this pot of water to burn to 95 degrees, but there is no way to boil, how to do? And then continue to warm up to 5 degrees. And these 5 degrees are height, breadth, depth, speed, attitude. Height is the foundation, standing on the shoulders of giants to make entrepreneurship easy. Entrepreneurs can first consider who is the most suitable partner in the industry, and then how to cooperate. For example, if you take the investment of Ali or Tencent, the entrepreneur must be clear about the direction of their strategy, at the same time to see each other's strategic direction, and strategic partners have the same height, and maintain continuous interaction and influence each other.

Fashion Media Group Strategic and Career Development Vice president of publicity is:

Entrepreneurial tastes are important, don't always delve into skills. Technology can never replace taste, otherwise it is only cold products. In order to add value and profit to do high, the product needs to form a spiritual interaction and the value of the communication.

Some time ago Prada did one thing, added a WiFi ID to the button on the dress, and when the customer took the dress to the fitting room and the device swept the dress's ID, it played a show about the dress. Prada gives customers the impression that they are the model and that they are more emotionally attached to the brand. This is the message of values. Fashion will erupt through the Internet and high technology again, this is a blue ocean.